The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Greg Isenberg's agency rebranded client AI audits as sprints to reduce friction
“What we noticed was the word audit was a tough pill for people to swallow. And we just rebranded audit as a sprint.”
Isenberg: Agency passed on equity in startup that later hit $3B
“One sort of miss that I had this year was I met an entrepreneur that, that I believed in. I really, really believed in. I thought he was exceptional, and I knew he was going places but he brought to me a business that I didn't believe in. So he said, hey, I'm …”
Isenberg: Late Checkout Agency's minimal redesign increased conversions 20-30x
“What we did here is we literally deleted our, like, we had a crappy kind of, like, design scientist website before, and we just, like, deleted it and just put this, and this is converting, like, 20 x more, 30 x more.”
Isenberg: Late Checkout works with nearly all top AI companies
“We literally work with pretty much all the biggest AI companies or software companies looking to get into AI.”
Isenberg: Changing CTA to 'Request a Brainstorm' 2-3x'd conversion rate
“So we changed that and it literally, I think like two or three X conversion rate just by request to brainstorm.”
Isenberg: An enterprise AI agency client is worth $1M to $2M
“So we actually have an agency called LCA that literally builds the biggest AI products out there. So we'll work with like a Dropbox and be like, Hey, let's go build like an AI first version of Dropbox or the Googles of the world, that sort of thing. So a clien…”
Isenberg: Late Checkout Agency works with only 12 clients a year
“So with LCA, we, the model is we only work with like 12 clients a year. So it's very much, we don't, it's not like we want a ton of calls. It's just about, we want the most interesting companies in the world. So that's why we look at who applies, and then we'l…”