The Ledger
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Reference images matter more than prompts in ChatGPT ad creation
“The prompting is way less important. And the prompting, you can actually be pretty straightforward, and it has a much better understanding of intent and creativity. So the important thing I found in creating good ads are actually the inspiration images and the…”
Pozel: Multimodal AI requires reference images for smaller brands
“A super important thing to understand about these models is that they have a really good understanding of well-known concepts, ideas, brands. So it knows Nike really well. It knows Adidas really well. Even like the classic online econ brands, like it knows Rid…”