Jardon: Clipt founders generated one billion YouTube views without monetizing them
Dylan Jardon · How To Monetize A YouTube Audience | Dylan Jardon & Henry Belcaster · Nov 23, 2023 · at 2:33
Digital creators Dylan Jardon and Henry Belcaster (co-founders of Clipt) discuss the challenges of translating massive short-form video reach into revenue.
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“Like Henry and I, we got a billion views last year and we have no idea how to make money off of that.”
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Jardon: Casey Neistat skipped the NYC Marathon to avoid public recognition
“Casey, cause Casey's studio is right next to ours. We just had the New York City Marathon, and one buddy invited him, so he's like, dude, I don't want to go run that, because I'm just going to get recognized everywhere, and it's going to be miserable. He hates…”
Jardon: Competitors cannot match Clipt's $50,000 monthly animation reinvestment moat
“No one else is going to be able to touch us because they don't have creators that are fun. Or it's like fun creators, but they don't have 50 grand a month and 10 years to work on building this moat.”
Jardon: Clipt founders refuse to monetize their YouTube content with ads
“The key part is we refuse to do ads.”
Jardon: Clipt was hidden from audiences because it was a 6/10 product
“Honestly, we haven't promoted Clipped our company in the past very much because we're like, it's kind of like a six out of 10 product right now. Like we're not proud enough to like promote it to our audience. We want to like go back and refine it, which is kin…”
Jardon: Clipt has generated $1 million to $2 million annually
“We've kind of been in this like one to two million realm with our agency for like two or three years, just cause we like immediately took off to start making content.”
Jardon: Clipt ignored a 200-person customer waitlist for six months
“We had a wait list of like 200 people that we just forgot about. And we're like, oh, shit. And then we hit them up, like, six months later, and they're like, nah, you figured out my problem. What are you guys doing? Like, shit, we should have sold, probably.”