Founders should separate reliable revenue businesses from an experimental personal brand
Dru Riley · How To Make MILLIONS As A Faceless YouTuber | Dru Riley · Nov 30, 2023 · at 35:33
Trends.vc founder Dru Riley advises Greg Isenberg on how multi-passionate entrepreneurs can prioritize ideas without losing leverage or steady income.
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“Maybe one answer could be to sort of build a personal brand where your brand is built around trying a lot of different things. Like Sam is trying out custom GPTs this week and AI avatars next week. He's actually building this quote unquote boring sass on the side. And even after he sells that sass, he still has his brand to fall back on and may start the next business on the back of that personal brand and the audience that he's built in the connections that he's built in that personal brand. So the answer may be not to combine these two things, sort of find the boring thing that brings the bacon home, and then still have your personal brand built around experimenting on the side.”
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