“These people, if you were flying to San Francisco, some of these big guys, they would never meet you because they're super busy, but when they come to Miami, then they want to meet as many people as possible, and so you have the chance to meet them, and so there are CEOs of public companies that came here, they are sleeping on the pod, and so maybe they ping me and say, oh, Matteo, I'm in Miami, and I had the chance to meet them, which would have never happened”
quote is from the automated transcript, cleaned for reading:
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More from Matteo Franceschetti
Opinion
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“First, you know, the tech community right now in Miami, it's great, it seems to be in San Francisco in 2015, right?”
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Disclosure
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“And the other thing we did, we focus, we call it concentration, right? So, because it's not an impulsive purchase. And so what we do is we try to focus on specific communities and try to dominate the community. And that is kind of happening in tech where now i…”
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AssertionSupported
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