Joseph Choi highlights high-revenue consumer niches to Greg Isenberg using app store intelligence data.
Insight
Choi: Apple Pay double-tap UX change sparked the consumer app boom
“I think one of the other reasons why the consumer apps are having such a boom is because of the double tap to pay. Like, I think that Apple pay that simple, like UX change has changed people's perception of iOS subscriptions.”
Insight
Choi: Brands can hire TikTok creators with zero followers as actors
“Because the TikTok algorithm is for you page based, it's all about making good content so you can skip the audience part. So if you find, if you cut out the director role and the audience role, You can now hire creators just as actors, like just to be the tale…”
Insight
Choi: Copying Viral Apps and Content Yields $10K MRR in Months
“That you can just copy these apps and get 10 K MRR within a couple of months. Probably if you just copy the content, copy the app do some slight differentiation”
Assertion Partly supported
Choi: Goli awards Teslas, BMWs, and Rolexes to top TikTok affiliates
“Now if you search like goalie creator prizes, they give away, they're giving away like insane prizes to top affiliates. To just basically have a monopoly on all the creators. So for example, they have these like, you know, if you sell 7000 dollars in GMV, you …”
Insight
Choi: Organic growth requires testing randomly then spamming what works daily
“So I think a lot of this game is just, like, Trying a bunch of random stuff and then seeing what works. But then once you figure out what works, you can just spam it every day.”
Insight
Choi: TikTok photo carousels convert worse than talking-head influencer videos
“What I've heard from people in both the e-commerce and the app space is that slides are generally lower converting because there's less of that human feeling of an influencer talking to you know, with a talking head video.”