Martocci: Premium brand status forces startups to hire vendors out of ego.
Michael Martocci · Bootstrapping An Eight-Figure Business | Michael Martocci, SwagUp · Mar 11, 2022 · at 17:09
Michael Martocci, founder of SwagUp, explains how creating high brand perception in a tight-knit startup community drives organic sales through social proof and status signaling.
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“I think if you can build that connection for your brand, that's like a huge, huge unlock because now it becomes this sense of like, you know, ego in a way, like we need to be working with them or else it means something about us.”
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