Standard podcast sponsorship rates typically range between $20 and $50 CPM
Chris Hutchins · How to Turn a Podcast into an Empire · Aug 10, 2023 · at 36:25
Chris Hutchins, host of All the Hacks, breaks down standard advertising economics when contrasting traditional ad models with Dr. Peter Attia's member discount model.
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“Normal traditional sponsor deal is, Hey brand, I will talk about you to my audience and you will pay me a rate of X dollars per thousand people that download. And that rate is somewhere between 20 and 50 dollars.”
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