Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q Right, and these people, these people are getting, um, they're getting the automation too, right? So, they're getting an email. Like, what happens, if I refer someone, what happens?
A Yeah. So when you get in all, so that's the other thing I kind of just skipped over, but part of the referral program set up is like, when you say that here is the reward that you get at one, the second step to this. Here's like what you actually receive. So directly in beehive, you set the reward. So step one was what is the reward and at what milestone, which I set to be one step two is like, what's the email that people receive when they hit that reward. And if it is like a physical good, you might send like a link to collect like their address. So you can send them something if you're like manually shipping things, because mine is a digital reward, which you can set here. Um, it's simply the embedded download link to download my series B deck. And like that's automated. Right. Like me as the operator, I'm not like once a week going through to see who has a referral and who do I need to send something to. It's like totally automated. Um, and so that leaves.
AI assessment note: “step two is like, what's the email that people receive when they hit that reward”
Answered raw tape
D 4 · C 5 · P 5 · Cm 4 4.55
Q And if, and if you get a, you know, before we hop in, but if you are able to build a newsletter of, let's say, 90,000, what sort of revenue on a monthly basis could you make from, from a newsletter like that?
A Yeah. I'll give the, well, two things. One before everyone says, well, yes, you are the CEO of the company. That's why you've grown so fast. Everything that I am going to show in this video, like you can do just as well as I can. Like I don't have any secret sauce outside of the fact that I know which features are coming and how to use them, but we also publicize how to use everything. So there's no like proprietary advantage that I have. And then to answer your question directly, With the caveat again that I have a full-time job. This is not like my main revenue stream. As a side project, I put five hours a week into between 20 and 30,000 dollars a month.
AI assessment note: “between 20 and 30,000 dollars a month.”
Answered raw tape
D 5 · C 4 · P 5 · Cm 4 4.55
Q Quick question on that. Does Beehive take a cut of the sponsorship revenue? Like, is there
A No. So we do, we, there's other companies in the space that help you find bookings. And if they do the invoicing and placement, they'll take five to 10% of every sponsorship, which like totally misaligned incentives of like, why would I want to book when I can just send an invoice myself? We do a 10 dollar flat rate transaction fee, but everything is fully integrated. So you pay 10 dollars to do the booking, but you make all of the money from the invoicing yourself. And then the advantage of doing it within our ecosystem is, You will receive notifications of like, hey, you have an upcoming placement. So like, don't forget to put in your newsletter. You can do backslash ads in the editor and it'll actually pull up the assets that you've created and you can one click, add it to the newsletter. And then like reporting is fully automated as well. So for like the cost of 10 dollars, it like puts you fully into our ecosystem where everything is kind of done for you versus you having to do the copy yourself for you having to do like the inventory management and the invoicing. And the reporting. So take a total simplification. Um, bad timing on my part. So the other thing I was going to say, two things. One, paid subscriptions. I don't have a paid product, but through Beehive, you can run a paid subscription where you charge your readers five, 10, 20 dollars a month or annual. We also …
AI assessment note: “No. So we do... We do a 10 dollar flat rate transaction fee”
Answered raw tape
D 5 · C 4 · P 4 · Cm 4 4.30
Q a newsletter is a good idea, right? You intuitively, you know, you came from morning brew and you had some intuition that big desk energy. There was, I mean, I guess it's just your personal story, um, and what's going through your mind. So maybe there isn't too much to think about it, but I'm just curious, how should people think about, uh, their idea for starting a beehive newsletter?
A Yeah, I think it ultimately depends on what your end goal is, right? So even though this video was like an hour and 15 minutes of like, high-packed how to grow as fast as possible, like a growth marketer, and make as much money as you possibly can through boosts and ads, and I think that's kind of like the perception and market of what BI has been built for, because like we did build these tools from my experience at Morning Brew, which like the name of the game for me at Morning Brew was, let's grow as quickly as we possibly can. And Beehive is basically my brain through that experience put into a platform built for that. So like, this is like the high flying growth view of what this can be, but like, I don't do big desk energy to make money. It's like not really a business for me. I get more benefit out of being able to send an email to 90,000 people every Tuesday about how we're building the company, about my philosophies around startups and business and growth and monetization and work-life balance and like all of these different things that I, and topics that I write about. And I get more benefit. Like I've hosted three founder masterminds in Costa Rica with like 25 amazing founders that are now like my boys, like very Close friends and relationships who are all building like multimillion dollar companies. And they all came from reading the newsletter total strangers befor…
AI assessment note: “I think it ultimately depends on what your end goal is, right?”
Answered raw tape
D 4 · C 4 · P 4 · Cm 3 3.85
Q And why should people care about automations? Like, why does that matter?
A Yeah, for a few things. Um, let me I'll jump over here. We're, we're getting ahead. That's fine. The welcome series. Why someone should care about an automation. So here's what my welcome automation looks like. It's like 10 steps. First is like what most people are used to receiving, which is as soon as you sign up for a newsletter, like, what is this newsletter? Tell me more about it. Here's like my welcome email that explains exactly what big desk energy is. But you're also, you have someone's attention who just converted. And you are top of mind for them. It's a perfect place to push them or incentivize them to take an action. So I'm kind of introducing them to the newsletter, the playlist, asking them to follow the playlist. And then I actually ask them to refer someone else. So like, we'll get to referral program in a bit as well, but I actually make the ask in my immediate, um, welcome email. Cause they've already made the decision. Like this looks interesting to me, I'm going to sign up for it while I have their attention. Can I be like, is there anyone else who you think would be interested this in this as well? And I'll actually reward you and incentivize you to refer a friend. Um, so that's a bit of like the referral program, which we'll get to, but this is like one step of this like automated journey that I've set up as part of like my welcome series. But I'm sure, I…
AI assessment note: “you have someone's attention who just converted... perfect place to push them”
Partly raw tape
D 3 · C 3 · P 4 · Cm 3 3.25
Q Any tips on, I'm sure a bunch of people, uh, are applying to, let's say, paid sheet performance. Like, how do you, like, what do you write so that you actually get them to accept it?
A So, one, probably something better than I just typed in in five seconds on the spot, right? Like, I think if, especially for the higher paid per subscriber, you definitely want to specify why you actually are a good fit. You can also, so here there's also geographic restrictions. So paid street performance, you can see here, you're on there. You're only getting paid for subscribers that you send who are in the U S and you can see here is the U S and Canada. So on the gross side, if you know that like a subscriber in Europe is less valuable to you, you can actually just set your geographic filter to be only U S and like, you're only actually ever paying for U S subs. If they send you subs from South America, Africa, Europe, you'll receive them. You just don't pay for them. And that's like made clear. So yes, to answer your question, a better description, but here, I'll show you the flip side of this, right? So let me go to, um, Well, first here, I'll show you, this is my like dashboard. So here's everyone that I am paying to promote big desk energy. Um, you can see how much money I've spent over here. This, this evolving AI insights has sent me 5200 subscribers. You can see the open rate, 38% and the acceptance rate is like of all the subscribers that they sent me, how many were like accepted. We do a few steps of like verifications. Like if you send just like shitty subscribers…
AI assessment note: “you definitely want to specify why you actually are a good fit.”
