The Exchanges

Q Well, thanks for sharing that sauce. What else, what else you got?

A Yeah, the next one, um, I mean, this is a pretty simple one. I'm sure you do this all the time as a writer, but, uh, it's just voice dictated writing and you push it into a cloud, like workflow. Um, So there's no like magic secret other than this prompt. So you, I mean, people can, we can like drop this in the description. Uh, but it's basically just a prompt to train on your writing style. Right. So I grabbed all of my top performing tweets on X ever. Right. Uh, I have like 10 to 20 of them. I dropped this prompt into Claude. Um, and you basically just push all of your best writing and it's going to be trained on your tweets. And then, uh, I'm, this is a pretty popular workflow, but just like, I like going on walks and talking on my phone. I have like my best ideas while I'm walking. So I just like walk and I just have whisper flow open and I just like jam on different things. And then I have a bunch of different notes. And then when I come home, I just like pushed into this chat that's trained on my writing. And then you just get really, really good tweets. Um, so like for this, this example, They're pretty optimized tweets. You still have to go in and edit it a little bit. Like you want to get this. So once I get this, I'm going to like push it into like Twitter, for example, and I'm going to add a couple lines that are more like give more insight, right? The insight part, A…

AI assessment note: “Yeah, the next one, um, I mean, this is a pretty simple one.”

Q a walk and ideas hit you? Um, or do you have, like, I, I know I'm speaking about myself. I have an Apple Notes called Ideas, and in my Apple Notes I have these kind of half-bake ideas that then I'll use Whisperflow to, to actually dictate it in. Um, but, you know, I'm just curious, like, do you, do you start from nothing, or do you start from something?

A I usually start from nothing. The ideas really come to me when I'm walking. I might have like some broader things that I'm just thinking about. And I don't know. I think I work so much that I don't have thoughts until I start walking. Like my mind is almost numb because I'm working so much. So once I start walking and like, I'm not looking at slack, these ideas just come to me and I just, just start jamming, um, from there. And yeah, it's a really good workflow for me to, to, Just have tweets like 90% ready when I come home and start queuing them up. Obviously I'll add like an image or some kind of video because video content does really well on Twitter. Uh, but yeah, this is like a pretty simple one that I think will be useful to a lot of people who are trying to create like LinkedIn content or Twitter content.

AI assessment note: “I usually start from nothing. The ideas really come to me when I'm walking.”

Q On, uh, my last question on this workflow is you mentioned this is really good at getting, you know, zero to 90%. Um, but the last 10% is everything. So what are, you know, what are the prompts? You, you, you kind of mentioned a little bit of this, but what are the prompts that helped you get it from 90 to a hundred? Or is it just you?

A A lot of it is me, but you can go back and forth a little bit on the next example I'm going to share. Uh, it's a very, it's basically the same thing, but I use it for my newsletter. I'll share like how we like go back and forth and use it as an editor. Uh, but yeah, a lot of it is like you take the tweet, you add in your insights, you refine it, and then you ask again, you're like, Hey, how is this? What do you think? Make it better. And then it's gonna give you, like, some suggestions, and again, you don't use them all, but the one suggestion that it might suggest that you didn't think about could be, like, the reason why that post goes viral, right? Uh, so it's just, like, you have to develop this intuition of knowing when it's a good suggestion versus when it's not a good suggestion. It just comes with reps. Um, but, yeah, it, Claude is amazing as an editor.

AI assessment note: “A lot of it is me, but you can go back and forth a little bit”

Q Cool. Um, before we move on to the, to the next thing you want to show, why shouldn't someone, you know, people listening to this are, you know, are starting companies. They're starting businesses. They're starting cash flowing businesses. Why shouldn't they do this?

A Well, I think, um, I actually got asked this by like a public company. He asked me how to do this and I went to his office and I explained the whole thing and he's really interested. Uh, and in his case, I actually think it was somewhat useful because he's actually from Switzerland and in Switzerland, there's four different languages and he had to like record these videos in four different languages every single day. And it's like, it takes up hours of his day. Uh, so for him, it's kind of is useful. But for like the regular everyday CEO, there is some element to it where there is an, like, AI hate, right? If using an AI avatar for creating your videos, people are going to think, oh, it's like not as authentic. Um, for me, it really worked because we were very open about it, and I'm like, kind of like the AI guy. So people accept it. They're like, oh, this is really cool. He's actually practicing what he's preaching. But for like a public, publicly traded company, CEO, Probably shouldn't do this. Should probably be as authentic as possible and strive for like the human element and really like, um, push for like that human experience. Because like, as we get into the age of AI generated content and there's just like seas of AI generated content, you want to push for like that human layer. Uh, cause that's really your moat. Uh, but for us again, like it works. Uh, for our specifi…

AI assessment note: “people are going to think, oh, it's like not as authentic.”