The Exchanges

Q basically, so the, the, just so the audience knows, those examples that you're gonna give on the left hand side, If you scroll to the left. So you're going to go through Clio, TrustMRR, TeacherZ, Tally.so, LocalRank, MailScaleAI. You're going to tell them how much money they've made, what is the playbook they've used, you're going to break down the playbook, and, and what else are you going to do?

A Yeah, so I'm gonna take you through six different SaaS tools, how much money they make, their playbook for getting customers, and how you can steal this playbook for your own SaaS. Great, let's get into it. Hell yeah, let's do it. So I'm going to just start over here with the six different playbooks, and then I'm going to go and show you the real examples. And the reason why I've given six playbooks is because everyone's going to have their own preference of how they want to acquire customers based on your skill set, based on your level of interest, um, in these different strategies. So I'm going to start right here with number one, which is the waitlist strategy. And this is actually a strategy that we used for our own SaaS tool, Clio. And in fact, we also used it for our other SaaS tool, Mentions. So we know that it works because we ran it twice, and in both cases, we were able to grow to 60 K MRR for Clio and 20 K of MRR with Mentions in like a month or two. Ok, so here, we're gonna start here with Clio. So first of all, what is Clio? Clio is an AI tool that helps you create content for platforms like LinkedIn and X that is optimized to go viral, build an audience, and get you customers. So that's what it does. In terms of MRR, we are at 61, 62 K of MRR.

AI assessment note: “how much money they make, their playbook for getting customers, and how you can steal”

Q I know LinkedIn suppresses links. Do you post it, and then after a few hours edit the post, and then put the link?

A Sometimes we do that, depending on the post. For this post, we just put it in right away. People have all sorts of ideas about LinkedIn, like you have to post at a certain time, whatever. If it's good content, it will get reach. I'll give you a few other examples just so you can see, because sometimes what we will do is we'll just put the CTA in the comments. We won't even put it in the actual main post. Sometimes we'll go back and edit the main post an hour later, but you can see here, like join the waitlist in the comments. So you can see, uh, this is the post. It's kind of just the post that's meant to go viral, get a lot of attention, and then we plug it in the comments. Here's the other thing, Greg, is that One thing I learned while working with my co-founder, Jake, is that the more subtly you sell your product, the better. So oftentimes for our other companies, he would just create posts, and there would be no CTA, and you would almost have to, like, go to his account and try to figure out what he's selling, and I was doing the complete opposite when I met him. I was, like, really hard selling our stuff, and he was driving, like, all the revenue for our businesses, and I was like, what's going on here? And so that's when I learned it's really about the art of the subtle cell. You have to get trust and then people, the, the less you tell people about your product, the more…

AI assessment note: “Sometimes we do that, depending on the post. For this post, we just put it”