The Exchanges

Q And even Gemini on, on scripts and stuff like that, right?

A Yep. Yeah, exactly. You can, you can do this, and we're doing this for like an upcoming project for Google. Like, it's pretty seamless to go Gemini. Now technically, I think you can even generate image, like text in Gemini, images in Gemini, and then even do video generations in Gemini. But if you're going to use the, the, the Google suite, it's typically best use the Gemini app for that, and then go to like, uh, labs.google for kind of images and videos and stuff. They also have another thing called AI suite. It's Google's, they have great, always foundational technology, but The real struggle for them, I think, always is this application layer that sits on top, is how do we make it seamless and cohesive, so they're still working on making this all like one big filmmaker suite, but in the meantime, um, Gemini app for, or ChatGPT for images, uh, I'm sorry, for the scripting phase, uh, you can use for images either Nano, Banana, and Google's AI suite. You can also use it on a platform called FreePick that has all of the image models, so let's actually just Look through here. So in FreePick, you have, if you go to generate images, You can have the entire, uh, models from Google. You can use nano banana. You can use flux, um, which is black forest labs. You can use C dream. You can use idea grant. Like basically they have all the models in here. Now the downside to using an all in…

AI assessment note: “Yep. Yeah, exactly. You can, you can do this”

Q Yeah, and by the way, to you, PJ, because you're literally an expert, you probably understand camera movements, right? The average person listening to this, including myself, like, I don't even, I barely know what a camera movement means, you know what I mean?

A Yeah, dolly, jib, do a three-quarter turn. Yeah, like, honestly, ChachiPT gives you pretty great suggestions, and you can also be stupid with it, like, move camera left to end on the ship. You know, like, it doesn't matter. It'll, it'll do the same as, like, some complicated director term. Um, and so, yeah, we, I've found that, like, VO-III's is pretty, pretty good. Character performances are the best. However, if you're not having characters talk, that's when we'll move on into some of the other animations. Uh, to highlight, there's a platform called Kling with a K. Uh, great. TAN ADP actually might be, like, four K now. Another one called Luma Labs. Another one called, um, Seed Dream or see dance, which is from by dance, which is from tick tock. Um, great models. Another one called mini max. Honestly, they're all kind of similar these days. So that's why most people just default to VO three because it will, um, do the best talking performances at the moment. And it's Google, like their terms and service, their indemnification, like for working with clients, a lot of times we'll just tell them like, you know, if you just want us to use Google, Because from start to finish, you're still going to have a great experience, because Nano Banana's got you covered on the image generation, and then VO three's got you covered on speaking and any animation, and Google's broader indemnifi…

AI assessment note: “ChachiPT gives you pretty great suggestions, and you can also be stupid with it”

Q people have played with AI video, but they haven't been able, they want to do what you do, but they don't know how, right? Like, it feels like they've They've scratched the surface. They've tried it. Maybe it didn't work how they, how they thought it would work. Or so, you know, what is the strategy for actually, like I've seen the result. How do I get to that result?

A Yeah. Yeah. So we break it down into steps. Step one is scripting step two. Well, let's, let's just pretend you want to be a filmmaker and you want to work with clients, you know, like everyone first always asks like, how much should I charge? Et cetera, et cetera. You know, like, and I, and the rates vary like at starting out, You maybe should charge nothing. Build up a spec portfolio of like, you know, essentially targeting a niche of like, I love drink companies, beer companies, et cetera, perfume companies, clothing companies, et cetera. I always say like, follow your interests to whatever videos that you like to make. You're naturally going to want to play with it and stick. You'll outlast your competition because it feels like work you're following. It doesn't feel like work. You're following your curiosity, et cetera, et cetera. So start in that domain. And brands and then reach out to brands that are lookalikes, competitors, et cetera, and always kind of serve a niche initially. And then you can expand out from that. Like the first video I made, it was a pharmaceutical company video and I had a ton of pharmaceutical companies reach out, but then I was able to kind of expand my portfolio with Calciad and then some other stuff to where we now can do a full suite of services. But anyway, you start off on the scripting phase with a given client. And usually we try and pitch…

AI assessment note: “we break it down into steps. Step one is scripting”