Q about it is, it, it, it, it makes the merchant, like, they can use this as a marketing thing, so you're getting them, and it's at the point of sale, so they have the traffic, So you're swimming downstream, swimming downstream. So that's my, my question for you, which is like, how do you make, how do you make a business like this more, more swimming downstream versus swimming upstream?
A Yeah, that's a, that's a really, that's a really good point. Um, and I think part of, part of the motivation for doing it is trying to alter behavior, um, which makes it way harder to do. Um, and I think one thing I was thinking about, which is semi-related, was I was thinking about Apple Pay. And how, you know, Apple Pay is very much the way that I'm making a lot of these purchases. Um, and I was thinking about, you know, Opal, the, the app that is about reducing like screen time and stuff. Um, I was thinking about what does an Opal look like for making payments with your iPhone? Because on the iPhone, you know, you're tracking like all of the payments you're making with Apple Pay. You know, is there a way of Just accumulate or like consolidating all the data. Um, and even just doing things like, are you sure you want to make that purchase? Or can you set a hard limit on your Apple pay? Like, you know, I just want to have a 10 pound budget. Um, you know, I don't want to spend more than 10 pounds with Apple pay on like thoughtless purchases. Um, so set that hard limit. And then when you hit that limit, there's like a notification being like, are you sure you want to make that purchase? Are you sure you want to make that purchase? Or, Take a minute to, you know, decide if you want to, um, which maybe is a little bit more, I wouldn't say necessarily downstream, but if there is th…
AI assessment note: “which maybe is a little bit more, I wouldn't say necessarily downstream, but”