The Exchanges

Q concurrently build the audience, even if I don't really use it. My qu I have a question for you on like that loom video strategy that worked for you because I mean, if, if I'm getting a DM from Natalie Ellis, like I'm opening that, um, But how important was the fact that people trust you? Or, you know, do you need a creator type co-founder with something like this?

A I don't think you need it. I will say it's definitely been an advantage for me, but I received this email from someone about a month ago, and she is a stylist, and she sent me this email, and I've never heard of her before, and she was like, hi, I'm getting back into business after taking the last decade off to have babies. I was a stylist. I'm getting back into it. It's just open, very honestly. It's like, I went ahead and pulled 10 looks for you that I think you'd absolutely love. I've linked all the looks in the PDF, You don't even have to reply to this if you don't want, just go ahead and buy the outfits if you love it. If you do like it, and you'd want to work in a more formal way, let me know. So I opened this, it was like this PDF made in Canva, and it was, um, 10 looks pulled for Natalie Ellis. Here's Natalie's style, summed up, and then it was 10 outfits on 10 different pages with all the links, and I went through, I absolutely loved it, and I got back to it, and I was like, okay, I want to work more formally with you, and I've just spent, I think, I think I've spent maybe 2500 dollars with her to have her pull all my looks virtually. I'd never heard of her before, but I feel like she reached out with such a personalized approach. She doesn't have an audience or anything like that, but she just put so much time and effort into it. It like really caught my attention. So…

AI assessment note: “I don't think you need it. I will say it's definitely been an advantage”

Q so I think checkbox, checkbox, I think it could be really interesting if you did, Either a text or email, like, it's basically a newsletter, or, or just like a text every week. Like, every week we're gonna send you a text, and like, here's what you need to know, and, and I, you know, and, and just make it, like, remove the noise. Do you know what I mean?

A Yeah, I could totally see that, like, they text, and it's like, here's the specific things you want to focus on this week, and it's just done, and you could maybe even text them back to get more specific advice, like, I'm having issues with this, I'm having issues with my milk supply, I'm like, because there's so, like, I remember when I was postpartum, there was so many supplements I couldn't take, but then you can't just, like, call your doctor every single time, can I take this, can I take this, it's like having someone that you can just ask those questions to, I feel like people would pay so much money to have that solved for them.

AI assessment note: “Yeah, I could totally see that, like, they text, and it's like”

Q you actually grow something like this? So let's just say you wanted to build something like this. How do you, you know, you're, you know, you've built Instagram audiences with three, four or five million followers, you know, probably hundreds of millions of views at this point. Uh, you've probably, you've, you've done eight figures in revenue from those audiences. Like, would you do an audience first approach with this?

A I think if I was to do this, what I would do is put together, like, a very detailed package and a very detailed person, and I would just do direct reach out. Like, actually email the person something, like, very compelling, direct response, like, here's exactly what I'm gonna do for you, and just directly reach out to people, get them on calls, and sell them in. I would probably also do it for free to a bunch of influencers who have audiences of the women I'm going after. Like, looking for influencers who have audience of women who are pregnant or newly postpartum, and actually are looking to pay for a service like this, but when I started See Your Mama, which is a mastermind for seven to nine figure, um, mom entrepreneurs, this was my approach. I literally wrote down in my notes app all of the women that would be a dream to have in, and I just reached out to them one by one, And it was so easy. Like, they were like, this solves my problem. I sent like a seven minute loom video. They were like, this solves all my problems. Sign me up. So I feel like I'd probably just do more of a sales approach than an audience approach with this one and really get that product market fit. Cause I feel like people are going to come back and say, well, does it include this? Does it include this? I'm looking for this. And you can like tailor what you're offering, but I feel like you could get to …

AI assessment note: “I'd probably just do more of a sales approach than an audience approach with this”

Q right? Like you, you, you created the Instagram page cause you're like, I feel like this needs to be out there just so it just turns out that there's millions of other people like you that have, that want that support. And then I think you did a really good job and I want to get into it around like, how do you create a product to support that community?

A Yeah, exactly. And I had, I didn't have an intention of turning it into a business, but it got to a point where I realized there was a lot of women looking for something like what I was doing, like this kind of community in a more formal place. And the way we turned it into a product was, I just thought, what if every month we got to learn from a really amazing entrepreneur? Would I have more chance of convincing them to teach me stuff if I had this community who were also there to learn from it? And that's really just, it just grew so organically and it's Kind of every product we've ever built has been like that. It's just grown from what they're asking for.

AI assessment note: “the way we turned it into a product was, I just thought”

Q And what's next for you, for you all? Like, uh, from a product roadmap, you know, standpoint, like, where do you see the business going in one or five years?

A So a big thing that we're leaning into now is the brand. So Boss Babe is a brand. Me and Danielle have been more and more wanting to take our faces off of the business. Cause it's really not about us. It's about the women inside of the business. And I think we've built something really special where they're not coming to Boston for us anymore. They're coming for the brand. So a big part of where we spend our time is how can we get the brand out there even more? Will you see us in stores? Will you see us, you know, with more. Mass appeal, hopefully. So that's one area. And then in the product, so we're currently building a brand new membership product and we're just in the stage of doing tons. I think we've just finished our 500th member interview where we're just figuring out what can we get rid of? What can we do better? And I think it's going to start to be less about the content that's inside of that and more about the community. So how can they hire each other? How can they advertise? Sure. The content will be there, but it's not something that needs to be updated every single month. Once you've got a good curriculum, you've got a good curriculum. So we're going to be doing that. And then we're going to be thinking about, is there something we can offer where we can match women with really, really good, experienced coaches that can help hold them accountable and guide them …

AI assessment note: “we're currently building a brand new membership product”

Q an AI agent because they'll just have access to way more data and they'll act with less, uh, you know, humans act when fearful, when they're fearful, when the market goes down, they often sell, uh, when they, when they're When the market goes up, they end up being greedy. So I'm curious, what do you think about this idea around building AI agents for, you know, the financial world?

A Yeah, I could totally see that. I feel like too, it would be really great to have someone that you can come to or like AI that you can come to and say, give me, just lay out all my options. Cause I sometimes feel like with financial advisor, you kind of, the quality of that advice you get is the quality of the questions that you ask. But I often don't know the kind of questions that I want to ask. And so I could see someone cut an AI coming in, like laying out all your different options and playing out all the different scenarios for you and you deciding which one you go, you want, you want to go into. Cause if you're someone like me who doesn't know, I just fully trust my financial advisor. I don't really know the kind of questions to ask. I'm like, uh, take care of my money and help me make more, but I don't really, I would love to have that more laid out for me. But I also could see that working generally in the business space. Like I'm not from America, So having a company here, I find really confusing, like setting up your company and then the different reports you've got to file every year and then all the tax returns and all the, all the, so many things. It would be so great to have an AI that just is on top of all of this stuff and comes to you and says, okay, we need to file this report. Now we need to do like, there's so many different things like that for every diffe…

AI assessment note: “Yeah, I could totally see that. I feel like too, it would be really great”