The Exchanges

Q If you were, let's just say you were creating a digital product around how to sleep better, what are your next steps? Like, okay, you have the idea, and then, you know, how do you name it? How do you, you know, what, how do you generate traffic to it? Like, how do you think about growing a digital product like that?

A Okay, so if we're talking about something very simple, like creating an e-book to sleep better, I would definitely use a medium to share what I'm working on. So if it's, if I'm comfortable on the camera, I'll definitely go on YouTube or TikTok, Instagram. If I am better with writing because I'm a little bit introvert, then I will go on Twitter. And I would learn how to share my ideas, learn how to share what I'm currently working on so I can create content out of my daily life. And that would create, it wouldn't make a buzz at the beginning, but I would create an initial attraction. You would get five to like, I don't know, 10 people who just look at what you're doing and they will be here when you're launching. That's would be the first step.

AI assessment note: “I would definitely use a medium to share what I'm working on.”

Q lot of people are going to agree with you. They'll be, yeah, a format, but how do you, how do you develop your own format? You know, there's a lot of, There's a lot of content around developing your own voice, but developing your own voice is very different than developing a format that is going to work and, and get shared by people. How do you think about that?

A Man, those are good questions because I can really retrace the beginning of the journey. I'm like, Hey, I was actually thinking about that. Um, I think it comes to finding, consuming content, and picking the little things you like from each creator. For instance, I like the mindset of Peter Lovell to say, I did that, and having, like, lots of little projects. And I copied that, and I put it in my head, and I was like, now it's part of me. Um, maybe some of your audience know Justin Welch, a really good writer on Twitter. I like the way he writes. Like, it's very clear, concise, super simple to understand. I was like, okay, I love that. I took the way right, and I put it in my head. I'm like, now that's part of my identity. And I mix those creators in my head, and it becomes my identity. So my identity is not really my identity, actually. It's like a mix of lots of things I found everywhere, plus what I've discovered along the way. But at the beginning, there's literally nothing. And if you go back to my Twitter, you really see that things have changed a lot from the very beginning.

AI assessment note: “I think it comes to finding, consuming content, and picking the little things you like”

Q That's amazing. Okay. Um, moving on to your next idea and idea number two, what do you, what do you got?

A All right, if we step, um, all right, maybe we can move from that whatever course you're trying to sell. There's something I love, and it's maybe speaking to only gamers out there, but I'm a big fan of all the Farcraft. I've played games for so many years, and I try to gamify things that have a purpose in real life. So for instance, you could gamify your sleep. You could score points. You can compete with friends. You can lose money if you don't get good sleep, or if you don't track your habits or something like that. I think there's a lot to do in the gamification system because everybody wants better sleep. Everybody wants to eat better. Everybody wants to work out. And I think there is a game gamification things that could help people achieve their goals. And that could be a software by itself.

AI assessment note: “I try to gamify things that have a purpose in real life. So for instance”

Q make, maybe I can make 50,000 dollars a year, um, with this. But I think what you're saying is, and correct me if I'm wrong, but I think what you're saying is that could just be the starting place. Meaning once you put out this PDF around how to sleep, you might have an idea for a sleep supplement or, uh, I don't know, like an eye mask business, right?

A There we go. Yeah, that's the point. That's the starting, that's the ignition of the business. I think there, there's a, there's like, um, sometimes you get this idea and you think that's going to change everything in this. You know, this is like your full throttle all into it, but I think it's, it's a journey and an idea is just a part of the journey and there there'll be so many ideas in that longer journey and getting started with something simple is the best way to get more ideas, to build a tiny audience, to get feedback, to learn. Um, there's just so many things that just roll after that. And so, yeah, that's, that's the, that's the entire point is to start with something simple.

AI assessment note: “There we go. Yeah, that's the point. That's the starting, that's the ignition”

Q Cool. All right. And then, okay, so then you, you start creating content and how do you, you know, how do you sell the PDF? How do you think about pricing it, um, or ebook?

A Oh man, pricing could be a, could be an entire YouTube video of one hour for, for that. I think you want to start with a paywall. You don't want, you want to avoid launching free things unless you're passionate about, unless you have a really good idea and you think it could work. Otherwise you want to have a paywall because that teaches you a lot of things. Um, you don't want to price too cheap because obviously when it's cheap, people will undervalue the product. And as you're getting started, If you sell 10 PDF and each PDF is like one dollar, then at the end of the month, you're not even paying the bills. So you want to have the motivation and for that you need to price a little higher than that expected. You look at competitors prices for that. If you don't know how to price, um, it's just really a bunch, a bunch of, uh, but

AI assessment note: “You don't want to price too cheap because obviously when it's cheap, people will undervalue”

Q you know, how to make ceramics or pottery or cups. Uh, maybe there's a big market for that, but I just know that the value, the customer value for, um, how to build SAS maybe is bigger than maybe, maybe the ceramics. So the question to you is how do you, how do you think about the customer here and how much they're willing to pay or does it matter?

A I think that's my case. I like the creation process and I wouldn't think too much about the customer. I would still create it. And I would think about something that changed my life and building a SaaS is one of them. But sometimes there are little things that are, I'm talking about very simple things, but like how to sleep better. Like for instance, I see the impact on my sleep on my day. If I have a good night, eight hours of sleep, I wake up and pumped my entire day is like a blessing. But now, if you're talking about getting the perfect night of sleep on repeat, it's much harder than just being lucky once. You need to go to bed at the same time all the time. You need a specific temperature. You need ear ploys. You need all these kind of things, and it becomes complicated. And this is, this is something that you could sell to anyone. Everybody needs a good night of sleep. And I remember in 2021, that's one of the things that changed my life. That could literally something you could build in, like, you could make a PDF. In a day. And you can sell that to start.

AI assessment note: “I wouldn't think too much about the customer. I would still create it.”