The Exchanges

Q What else, uh, what else you got that you want to show?

A This, this one, I'm going to talk about, we've been talking about digital a little bit, and I think this IRL to URL lead magnet is so good, and this got me probably in 2020. And it's, it's still living rent free in the brain. So this is Forte Labs, building a second brain. There's a bonus chapter at the end on how to build a second brain, creating a tagging system. He gives you the URL in the book. So I, if I bought this in the airport, he's going to end up with my email, even though that he didn't sell it, sell it to me. So I get, get the chapter. And then this is another thing that, that I think a lot of entrepreneurs and builders need to be thinking about is segmenting their audience so they can give them offers that people want. Instead of sending an email to 10,000 people, you can send five emails to 2000 each exactly what they want. And so Tiago, friend of the pod, Is using this thing called right message. You can see it's a segmenting tool, but he basically breaks, breaks people out into like, Hey, cool. Got the bonus chapter. Now you see him looking to sell you on note taking, you know, services or products. So it's like, yes, I take notes on paper or no, I'm digital. If he has 808,000 people do paper, maybe he builds a paper product. If he has Mostly on digital, maybe builds a digital. Um, so I think this is a really well done capture, pulling people out of your, your,…

AI assessment note: “So this is Forte Labs, building a second brain.”

Q That'd be cool. That'd be cool. Um, what else you got for me?

A What else we got? Um, swag up for premium blanks. Like, basically, I've been trying to, for my little brand do within, make a couple sample hats. And I'm just frustrated with the whole process of making a hat that is not just a print on demand or embroidery on demand type of thing. But I also don't want to start a hat company and like, don't want to be in like a direct to consumer merch situation. And we think about this a lot with late checkout too. And how can we have high quality products that we can give our customers, team members, you know, future partners, And I think there's a big opportunity for a brand in a box for gear that feels really cut and so high quality, but isn't a print on demand type, you know, churn and burn system. So I think you layer on three PL like and fulfillment on the back end of that warehousing, et cetera. And you can basically build like a marketplace. If you have the, Um, the suppliers and the production, you could facilitate these, like, brand in a box experiences for companies that are not traditionally doing things like IRL or with physical products. So I saw Notion a couple weeks ago launch these, like, really beautiful chore jackets, and it just had, like, the little Notion icon. And I don't like using notion, but I would wear the mess out of that thing. It was so cool. And the photo shoot was amazing. And I think there's just these intern…

AI assessment note: “swag up for premium blanks. Like, basically, I've been trying to”

Q lot of AI companies are charging pay per task or credit system. Uh, what sublime is doing there, uh, like pay what you want. Um, so that insight is huge. I said that to you cause I was like, pay what you want. I've tweeted about it. I think that's a really interesting model and, um, And yeah, I like it. Cool. Anything, anything else you wanna, you wanna say?

A This is what, I mean, just studying how you got sold is incredible. Like, use, use the tools that we talked about, but I, I wish there was a tool that existed and maybe, maybe we'll build it. Um, like an AI agent that could go and basically scrape these funnels instead of me stumbling upon it, Clicking in, subscribing, screen grabbing emails, putting it in Figma. Like, you can save, you know, all the stuff in the world, but if you don't have the, like, digital footprint or the digital roadmap, it's really hard to reverse engineer. So, I would love a AI agent funnel scraper that you could basically send agents out into the world, then study email sequences, Bring them all back into a database that was even searchable and see how people are sequencing things, selling things, doing direct response marketing, and just like tapping into a database of history that you can remix for yourself without having to put a bunch of the legwork in and the research time and really just like focus on building, building the work. So that's why I'm pumped about AI agents is just like that capability. Like, more people can put more stuff out into the world if they have, like, a back catalog of this, of this stuff.

AI assessment note: “I wish there was a tool that existed and maybe, maybe we'll build it.”

Q Jordan, do you have, uh, another idea you got?

A Yeah, I got a hyper, another hyper local one with, I think people are just interested in investing in their local communities. Um, but I think there's an interesting like digital to physical pipeline that's happening that I'm really fascinated with, um, right now. So this one's a little bit of a funny one, but let's have some fun. Next door is terrible. There's a bunch of Karen's on there. It's become Facebook. It's just gossipy and really just like fear mongering. Like, did you see the break in on eighth Avenue, et cetera? So we are unbundling or re rewiring next door. It went public, I think in a SPAC at like four billion dollars a couple of years ago. So what are we doing? It's called cup of sugar. Cup of sugar is the friendly neighborhood app where you get to meet your neighbors. You can borrow a cup of sugar if you want, or you can have a cookout or get someone to have packages picked up off your door. Um, and it's a friendly place to meet people. Uh, I had this idea because I literally met one of my neighbors on Twitter like last week and we ended up being at the same coworking space that I was just mentioning. Um, we, we had a scheduled call, but we ended up getting together in person. So there's a little bit of a quip on that, but I would monetize through Mainly ads and, um, find out about like local hot deals through these, um, Instagram influencers. Like every city th…

AI assessment note: “It's called cup of sugar. Cup of sugar is the friendly neighborhood app”

Q But how do you, like, that sounds good, right? It sounds like, yeah, of course, be on, you know, if, be on the same side of the table, but how do you actually, if you're building an agency, or building a service-based business, how do you actually implement that into your offering?

A Totally. Yeah, it's, I think it's tough, and It's interesting on a case by case basis, but I think going back to the connection piece of it, it's like slowing down to speed up. Like, what are you actually offering the client? What are you trying to provide them? And like actually aligning with their goals instead of trying to make your MRR go up or, you know, just close the next deal and move on. I think Really aligning with where they're trying to go, where they've been, um, and pairing that with an offering, like slow down to speed up painfully, uh, um, obvious, but yeah, I think that, I think that's really, that's how I think about it at least is like actually being a partner.

AI assessment note: “actually aligning with their goals instead of trying to make your MRR go up”