The Exchanges

Q AI. You can take a picture of your, you know, your, your spaghetti, and it'll tell you how many calories it has. And then the second thing is, um, Well, obviously it, well, that's the main, that's actually the main piece. It's just like you're creating more value, you know, for the customer, right? So it's like, um, how, how important do you think that is, uh, to the idea?

A I think, I think that's huge. Like, I think AI has created so many creative ways to make engaging features. And another thing I think it is, is the fact that to create an app in the past, You used to need like, I don't know, like tons of developers. You either needed a lot of capital or stuff like this. But now that AI has kind of democratized creation, you can also get super niche in your apps. Like when I was telling people my idea, they were like, okay, but how many wrestlers are there actually? And it turns out there was a decent bit, but most people would have kind of scoffed at the idea of like a wrestling app kind of Having like any sort of success. You know what I mean? So it allows like people who are more niche down into things to create good products for these like more niche communities without needing a ton of capital investment.

AI assessment note: “I think, I think that's huge. Like, I think AI has created so many creative”

Q I was going to say, like, what else, what else do you want to show?

A So design and UX is very important as well. You should be able to hand your phone to your mom, and she should understand how your app works without you having to tell her how to use it. This is kind of my litmus test. If your mom's technical, maybe don't do this, but my mom still doesn't even know, like, how Siri works, right? So, so this is my test. I literally text my mom my app, and I go, can you figure this out, right? Like, can you use it? Can you tell what the app's for? Can you tell how, how it, like, functions? And, uh, if she can't, which a bunch of times she's been like, oh, it's, it's too like cluttered. You know what I mean? So I've been like, okay, that's like, that's insanely valuable feedback. Um, So, if your mom can't use your app, you have to redesign it, and you have to make the, the, uh, UI look a lot more simpler and easier to use. Uh, how to build. I personally don't know how to code. I've, all my apps have been created with AI. I've built all my apps through Roark. Um, and my framework for building is I dedicate, like, 14 days to actually building out the main functionality of the app. What's that, what, like, core functionality and branding. What's the app gonna do? How's it gonna look? Then I spend a few days perfecting the onboarding, right? So, like, the onboarding is really, like, uh, I go more into it later, but it's educating the user on what your a…

AI assessment note: “So design and UX is very important as well.”

Q So you're basically going to this guy and you're like, Hey, I built an incredible product for this niche. You have this big audience. And I think a part of your audience is Uh, our people would be interested in this. Let's partner up, and what do you propose some, you know, I don't know if you're able to say this, but like, what sort of deals could you propose?

A Yeah, I usually do, and a lot of people get on me for this. Like, if I would partner with an influencer, which now I don't anymore, typically, because I feel like the strategy kind of, it only really worked for like, Wrestle.ai. The rest of the apps I tried it with never, it kind of didn't work, and it usually had me manually Having to grow it a lot more. Um, but what I did basically was, um, I would be just fifty-fifty. I would be like, look, you take half, I take half, and, uh, we'll see what happens. Um, and like sometimes, like, you could, you could also best equity, like, I know a lot of people do it in different ways, or some people best the person's equity. To be honest, I was, I was in college. I didn't, I just needed my first win. I would give him 50% up front and see what happens. Um, that was kind of my idea with it.

AI assessment note: “what I did basically was, um, I would be just fifty-fifty.”

Q So in your, in your opinion, is this the heyday of building mobile apps? Do you think, like, there's just so much opportunity right now, so many different niches, and, you know, it's a window of time before it just gets too competitive? Like, how do, how do you see it playing out?

A A hundred percent. So this is, this is like, in my opinion, this is the dropshipping boom. This is like the e-com boom, right? Back in the day, meta ads, you used to boot them up for e-com. I mean, I was never involved. I actually, like, failed at e-com and then went into apps. But, but back in the day, like, 2015, people used to boot up these, ah, e-comm sites, dropshipping, whatever, threw a little bit of money into med ads, and would see, like, four to five x ROAS, right? Today, with apps, it's very similar. If you make an app, and it's, again, if it's cool, the idea needs to be cool, but if you make an app, and just start posting about it yourself, this is what sold me on apps. I made an app, had no app experience with, ah, Fight AI, I made this app. I literally would just post myself talking to the camera. Guys, I'm making, like, the future of MMA. You could throw your, like, videos into this app, and it'll tell you what you're doing right. And at first, I just made it for fun, because I wanted an internal tool. I was like, screw it. I'll try making a few TikToks about it.

AI assessment note: “A hundred percent. So this is, this is like, in my opinion, this is the dropshipping boom.”

Q have a question about the TikToker, what was his name, Young Cantaloupe? How were you able to convince someone with 2.1 million followers? I mean, just like a year or two ago you were a cashier at TJ Maxx, and then all of a sudden you're convincing this multi-million, you know, follower account to work on you, to partner with you on an app that has no validation or anything.

A Yeah, I'm, I'm a DM wizard. So I'll, like, I'll, like, if you look at my Instagram account, I was sending, like, probably, like, hundreds of DMs a day to just anyone who's willing to build an app with me. And before Wrestle AI and this app Green, I also had this app called Fight AI. So what got me really into apps was I was in chemistry class, or not chemistry, physics, I was in physics, I was scrolling on my, like, TikTok for you page, and I saw an ad for Rourke, and it said, build an app in minutes, and I didn't really believe it. Like, I didn't know what vibe coding was. So that was my first step into vibe coding, and I built this app called Fight AI, and it made me, like, two K in the first month just for me posting about it and, like, paying a meme page 50 bucks. So that gave me proof that, like, apps are the new way to make money, and from there, I was like, okay, let me find, like, a creator to Partner with fifty-fifty. This way I don't need to manually grow from zero to one K. Zero to 10 K. That was my first idea. So in that process, I talked to this guy, I got on the phone with him, and you have to be a bit like outgoing. You have to be, you have to be able to sell a bit, especially for influencer marketing. I always say influencer marketing is like 90% sales. You're like convincing people like to, to take cheaper rates than other people because you're selling them the…

AI assessment note: “the way I convinced this guy is I was literally showing my WrestleAI conversion rates”

Q Create content that gets shared, and And do it the good old fashioned way, it just gonna, it will take you longer, right?

A Yeah, a hundred percent. Um, and this is something I've only really been doing on newer projects. Um, although I will say it does have a slight higher ROI. Um, another thing I would do is I would tailor your, this is, this is arguably even slightly more important than the Instagram page, is I would tailor your FYP to be your ICP. So, what I mean by that is I would go on Instagram and I would scroll like your, like your ideal customer. You should have this detailed image of who your ideal customer is in your mind, right? And you should think, how would they act on Instagram? So I would literally just scroll, comment, like, share as my ideal customer. I would get in, I would like try to like hypnotize myself to be my ideal customer. And for me, it was easier because I was a wrestler and I knew, I knew what type of content wrestlers watch. That's another reason you should build for what you're passionate about. So I'm scrolling through Instagram. I then make my entire for you page only wrestling content, only wrestling influencers. And then what you effectively just did is you now created a lead generation. Like, like a lead generating thing, right? So, while I'm going through my For You page, I could scroll outreach, scroll outreach, scroll outreach. It makes the whole process 10 times easier than having to go through, like, Instagram search and finding the right perfect influenc…

AI assessment note: “Yeah, a hundred percent. Um, and this is something I've only really been doing”