Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
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Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q I think are going to have an unfair advantage. I totally recommend you take this link and share it with a friend, because this is alpha that is not shared anywhere else on the planet. You're in for a treat. Enjoy this episode with Frey. It is a treat, because we have Frey on the pod. By the end of this episode, what are people gonna get out of it?
A Yeah. Thanks for having me on by the way, Greg. Um, yeah, by the end, I really want people to have a solid understanding of how to use cloud code to build AI coded directories with an emphasis on what I think is the hardest part, which is getting the valuable data. And we're going to go deep on that. But first I think it's only fair. We run it back. The last time I was on the pod, we played a game where I showed you a few cool directories and you guessed the traffic. So If you're down, I'll share three cool directories, and if you want, you can try to guess the way that these monetize as well, just because I think that'd be pretty fun. So I'll go ahead and share my screen, and we can dive into it.
AI assessment note: “by the end, I really want people to have a solid understanding of how to”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q By the way, Frey, are you going to publish, like, are you going to publish this dog park directory?
A I think so. I think there's like a couple of things that I'm worried about. So I've noticed anytime I mentioned a website, People make copycats immediately. And SEO is one of those things where, you know, I'm not going to have any backlinks if I launch something like this. So there's a little bit of vulnerability, but yes, the short answer is I do plan on launching this eventually. I'm just right now optimizing the best ways to automate some of the data enrichment and some of the implementation on a CMS through AI and like using bolt.new. Playing around with different tools to streamline that, but I do want to publish this and just see how it goes.
AI assessment note: “yes, the short answer is I do plan on launching this eventually.”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q it's a really good niche. And then I could build a micro SAS to go in, you know, really amp up monetization and enterprise value. But I, I suspect there are some people who are like not bought in. So for the people that are naysayers about directories and creating a directory right now, specifically in this moment in time in 2026, what do you have to say to them?
A Yeah, that's a good point. And I would actually say if your timeline is To make money in less than six months, I would not build a directory. And I'm just saying that because I've been building them for a few years and I just want to save people the time. Well, that said, I don't know if there's, I'm obviously biased, but I don't know if there's a better playground in structured kind of approach to a project. Where you can learn how Claude code works and learn SEO and learn how to sell and get into the business of lead generation, which will always be around, um, then directories. And, um, the first directory that I built with Claude code was just a playground for me to learn. And because it's so simple, like you're able to. Like use this as like a vehicle to learn that high leverage skill, which I think is AI coding and SEO. So at the end of the day, the way that I think about directories is that it is still to this day, a playground for me to learn how to get people's eyes on my projects. And I've built other businesses and I've spent like a lot of money on Facebook ads and my first business. I would argue the top three ways to get distribution nowadays are ads, organic social, and SEO. Like those are the big three. So choose your distribution. I made the mistake of not focusing on distribution first and directories are a distribution first model. They kind of have an unfair …
AI assessment note: “if your timeline is To make money in less than six months, I would not”
Answered raw tape
D 5 · C 5 · P 4 · Cm 3 4.45
Q Yeah, that was basically my question. Like, have you, I was, I was wondering if you were gonna get there, like, do you use ChatGPT or Claude, as I call it, Claude, everyone makes fun of me, um, Claude, um, to basically go through the data to help you figure that out?
A I do. I think you just need to have a really solid prompt, but sometimes it's easier to manually parse the data first because you'll get some data like big lots or like, you know, Walmart, and it's, it has nothing to do with dog park, but because someone mentioned dog in the reviews, it's just pulling up that data somehow. So I would, Yeah, I would, I would use ChatGVT, um, but I would first manually just get rid of the big ones. Um, and yeah, there's, there's, yeah, I guess you could use it off the bat too. Um, but I guess I like to manually do it because I like to make sure I get all the dog parks, and I've noticed that it can get rid of a lot of the good quality listings if you Just go straight into ChatGBT and have it remove what it doesn't think a dog park is, if that makes sense.
AI assessment note: “I do. I think you just need to have a really solid prompt”
Answered raw tape
D 5 · C 4 · P 4 · Cm 4 4.30
Q SEO is a huge traffic driver for some of these directories. In a world where people are finding, uh, products and services through LLMs, like Perplexity, and ChatGBT, and Gemini, you know, Where, where, what is the role of directories there, right? Because, you know, is ChatGPT just going to scrape luxuryrestroomtrailers.com and just put it in there, and then how are you going to be able to generate revenue?
A Yeah, totally fair question. Um, I would say I have two points on this, and the first one is that I think if someone's browsing a directory in They're sort of past the discovery phase. Like what I think ChatGPT perplexity and all these other LLMs do really well is they help you discover things or get more information on the thing. But by the time someone's on a directory, I think they're in the decision-making phase and with any more complex decision where the consequence is too much to risk, if you mess it up, they're going to do their due diligence and look at all the options. And so this can play out in a couple of different ways, like Senior living homes. Like, if you're finding a senior living home for your parents, are you just gonna go on ChatGPT and just, like, choose the first one? No, you're probably gonna take your parents' preferences in mind, and they might have deal breakers like the dementia example. Um, lawyer, anything in, like, health, finance, or legal, the consequence and the risk of choosing a bad accountant or financial advisor is just, like, not worth Like, you're not gonna just choose the first option, and so you're gonna compare all the options near you, um, and I think that's what pushes people to Google and like really go out of their way to look for what could be your directory. Um, pricing is another thing. Anytime someone can save money, I think th…
AI assessment note: “by the time someone's on a directory, I think they're in the decision-making phase”
Answered raw tape
D 5 · C 4 · P 4 · Cm 3 4.15
Q When you, when you see something like this, Smile goes on your face, right? You're like, okay, there's not only have I identified that there's an opportunity to build the directory here, there's a, not the leading directory, but, you know, top directory, one of the top directories couldn't be more basic if it tried.
A Exactly. It's, it's all, it's got a lot of positive signals that, yeah, this is, Pretty unhelpful, yet people are going to websites like this, and it just shows you that Google Maps is not satisfying everyone's needs. If Google Maps is doing that, people would probably just not come to a website like this, but this is a really, really good sign that, um, people are looking elsewhere and websites like these are taking advantage of that. So why not just build something and, um, Take that traffic from them. Basically, you know, it, it is what it is, right? SEO is a, a PVP game. You know, we can't all be top rank. Uh, and, and unfortunately I'm gonna have to set a bounty on you, Nyla Bone. That's just how it is. It's nothing personal, but it's just, it's just what's gonna happen. Um, so this is really cool. And, um, you know, this is also a good example. Um, I think I looked up the traffic for, so if we look at, This example, and we just try to figure out how much traffic, uh, dog parks are on this website. Let's just get an idea real quick. All right. So 13,000, not too bad. Um, it's significant enough where I'm still, you know, I'm still excited. Like that's, that's not too bad. I don't think they specialize in, or they're not targeting dog parks, the general keyword that gets You know, 70,000 monthly searches. Seems like off-leash dog parks is kind of the, the area that they opt…
AI assessment note: “Exactly. It's, it's all, it's got a lot of positive signals”
