The Exchanges

Q And a faceless YouTube channel. Does that just mean it's just around topics?

A There's no, uh, sort of talking face to it, or there technically could be a talking face the way if you've seen, uh, I think it's Synthesia. You have these, like, avatars. A lot of face, faceless YouTube channels that I'm talking about, they don't even have that. They're using animations or even B-roll, whether it's, uh, sort of static images or, uh, like, B-roll videos, or sometimes they'll insert, uh, sort of interview clips, and there are huge channels out there, like Finematics, uh, Real Engineering is another one. Real Life Lore is a huge channel. There's some AI Explained. There are a lot of AI YouTube channels that are popping up, and I can't get enough of them. Two Minute Papers is another one.

AI assessment note: “There's no, uh, sort of talking face to it”

Q Can you talk more about 11 Labs? Cause I'm sure Not everyone knows what they do.

A It's voice cloning software, and it's very good. So I started messing around with 11 Labs maybe like a year ago, and you give it a three minute sample of your voice, and then it does a pretty good representation of your voice. So let's talk about a simple workflow. Uh, you go to GPT-IV, you say, hey, give me a video script on the history of semiconductors. Then you go to 11 Labs and you Read out a prompt that they give you so they can sort of build a model of your voice. You take the script from GPT-IV, you add that to 11 Labs, and now you're reading this script that you use GPT-IV to create. And if it doesn't sound enough like you, uh, they have different tunes or different ways that you can tune the voice. It's very powerful. You know, 1:02 you only know English, the next second you can be speaking Spanish or Japanese or whatever.

AI assessment note: “It's voice cloning software, and it's very good.”

Q Do faceless YouTube channels all get commoditized at a certain point? Like if everyone has the ability to use chat GPT, 11 Labs, access to YouTube, basically information becomes pretty commoditized. And the production of the information becomes pretty commoditized. Yeah. Where's the moat? Like why even do it?

A Okay. It seems like faceless YouTube channels. I still think there's a significant moat when it comes to editing. There are, let's go to economics explain, for example, they've been putting out videos for years and you can look at the style of the video and the style of the animations until they're pulling from a stock library in terms of assets that they've built up over time. They, they're, they come from a certain angle when it comes to their brand using certain colors. Uh, the best example of this might be a YouTube channel called the Operations Room. There are other channels that have popped up, uh, going after a similar market, but they still haven't sort of reached that, that quality of editing that the Operations Room has.

AI assessment note: “I still think there's a significant moat when it comes to editing.”

Q D try it out. See if it works. I question email newsletters that have high percentage of paid subscribers. So I don't think it should be your, like the only way you're acquiring users. I think the grassroots social Events, community, that's going to be your bread and butter, but definitely trying out different channels. Would you agree that every newsletter should be thinking, should be trying it at least?

A Yeah, I have a problem with absolutes, so I'll say, uh, maybe almost every. I agree with you, and I think there are sort of these strategic windows where you could use it. Uh, for example, one thing, and this is sort of getting off topic, uh, you could use paid ads for a similar purpose, but we've often used the newsletter itself to sort of split test the value proposition because we know Within a matter of hours, which one resonates better? Whereas if that was a web split test and we threw that on the landing page, it could take weeks or months to do that. You could do a similar thing with paid ads to just see, okay, which value prop gets more clicks or which value prop gets more attention. If you have a new paid platform where ads are underpriced, that might be another arbitrage that you can jump on. So that's what I mean by strategic, like using paid ads in a strategic way.

AI assessment note: “I have a problem with absolutes, so I'll say, uh, maybe almost every.”

Q And I think anytime you can tell peace of mind or anytime you can tell increased revenue, those are generally services that Tend to land really well with people. Process Street, first time I have heard of it, I'm just curious, like, what is it, and why is it?

A A lot of people, they talk about Notion, or they talk about ClickUp, for example, and it's not the same. The way I think about Process Street, we have living documentation, and what I mean by living documentation is at the point that our operations veer from the way that we have a documented process, there's like a forcing function in Process Street that makes you update your documentation. So none of our documentation gets stale because it's like, hey, why did you check this sub requirement if it's not true? Oh, we don't do it that way anymore. Then update that sub requirement. If it like puts your SOPs in front of your face, and I think it's like a 110 step workflow in process street, which is a lot, but it also guarantees like consistent quality for us. I could go down a rabbit hole here in terms of, uh, like patterns that you want to follow when you building a workflow out. Yeah, it gets pretty deep, which is why I thought about this as a service or even a course or something, because you can go very, very deep when it comes to operations and systems design.

AI assessment note: “The way I think about Process Street, we have living documentation”