The Exchanges

Q So you have this idea for this tracker, you register the Twitter account, like what next? Cause like you say like, okay, and then, you know, you just make a couple of TikToks and all of a sudden two million views. And before you know it, you're a top five finance app. Take us through the messy middle.

A It's funny, because once you understand and realize that, like, 80% of the internet is just content that's either rejuvenated, packaged a different way, or sort of pseudo-manipulated, you get a little bit of a better sense of how these things grow so quickly. So when we started out with Xero with Pelosi, we just had one account, Nancy Pelosi Tracker, we had a lot of these friends, Liquidity is an investor in us, Trust on Terry, a lot of these other meme accounts, and we said, okay, we know this content will go viral if it's picked up in the right channel. We know how to write the content that can go viral through the messaging. How do we just get it into that ecosystem? And that's how we just worked with partners. So when we went from zero to around a 100,000 followers on Twitter, we worked with different meme accounts to kind of pump in that content into those channels. One shout out is Parikh Patel. So Parikh Patel, he's like a pseudo advisor investor for us. We worked with him early on to say, Hey, Parikh, we're going to write up these tweets. We're going to kind of make them built for virality. We're going to tweet it. Can you go retweet it and kind of get it in out, out there into the public? And that's exactly what we did. It was that simple. Write the tweets, make sure they go viral and use Parikh.

AI assessment note: “we worked with different meme accounts to kind of pump in that content”

Q you interested in sponsoring this event? Step zero was you created meme pages that had millions of followers, so you created credibility Uh, so that you had access to something like the UFC. You know, for someone who wants to create a meme page similar to a Pelosi tracker, but in their space, um, do you have a framework for how they can go ahead and do something like that?

A Yeah. Yeah. And I think it's possible in every space. Um, it's happening in the seed oil space. There's an app out there now that is kind of capturing the seed oil things. Joe Rogan retweeted it the other day. It's happening in kind of the hedge fund space with our burry tracker, the Pelosi tracker, and I think it can kind of get more and more. The way that we approach that is, um, It's controversial, but it's, you got to have a little bit of a controversial take to it. Like the, the attention spans of people are so short that you need to be able to have your product and have your niche and have your meme page adapt to the different news cycles as they come. Wall Street Bets is a good example that does as well. Like they were financed, but now they got politics. They got inverse Kramer's. They got this and that, and they can use any piece of content kind of narrowed down to their thing. With autopilot in the Pelosi tracker, we started off specifically with Pelosi's trades and then moved over into politicians trades and then got into hedge fund stuff. And then kind of, um, we're able to use the trend hacking method that I spoke about earlier and I can get into now here too, but, um, that's kind of how we, we did do it. If I were to, uh, start one from scratch, What I would do is I would kind of probably take three approaches and this is specifically to Twitter. Instagram is hone…

AI assessment note: “The way that we approach that is, um, It's controversial, but it's, you got to have”

Q And is there no one else doing email newsletters on what Michael Burry's investing today?

A They, yeah, they do, but I don't know why it shocks me that people don't tap into these kind of distribution channels already there. There's massive platforms out there. One's called like guru focus. Another one is called like watcher guru. Where you can go to these platforms on, they're just SEO websites and you pay to see what Burry owns and you can get little trade alerts kind of through those websites, but the growth, they're just pure SEO and pure blogs. I don't think there's really a necessarily a paid newsletter and I don't think they have any sort of social media growth. Um, So you, you could, but that goes back to what we said earlier though. That's the old school traditional way of building a company. Let's build that SEO. Let's get someone to write blogs and let's try and optimize for keywords. Like, or you just go to Twitter, create some funny, informative content, launch a sub stack around it and start making 20 grand. You know, it's the, it's not that complicated. If the distribution channels are there, identify them, create content, and then pump the content into them. It like, it really is that simple when you think about it.

AI assessment note: “I don't think there's really a necessarily a paid newsletter”

Q Yeah, exactly. There was a ton of people that made fun of people. Hey, it looks like you have a Q-tip in your ear, stuff like that. And the question is, What could have Apple done to lean into that, to sell more AirPods?

A What you just said reminds me of what Elon does with the Tesla. You know how, like when, when Tesla releases their updates to their cars, do you remember when they would, um, you could change the horn sounds? And you can make it sound like an ice cream truck and you can change whenever you put the flicker on, it can make like a little fart noise. Like those essentially are just pseudo memes packaged into your product and Elon uses that to promote it because it's funny and it gets people talking about it. He's probably a tremendous example of a modern company that has embraced humor. To push marketing. Um, I don't know if I'll do the same with Twitter, but I'm trying to think of other brands that sort of do it. Chipotle maybe a little bit with some of their, their marketing stuff. And I, I think Netflix is a clear winner in that too, though.

AI assessment note: “What you just said reminds me of what Elon does with the Tesla.”