Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q And you, from your podcast, are you driving people somewhere?
A I mean, so now, yeah, I always drive to newmindsetwhodist.com, which links all my journals, all my books, uh, different products that I'm involved in. Obviously when I first started, um, it was just one journal, the new mindset journal, which I, I created in January, 20, 20. I launched at Indiegogo in 20, 20, January, 20. Raised 37, 39,000. Did not do well. I actually lost money on that between agency expenses. I hired an agency to help me, uh, three PL expenses, manufacturing expenses. Just didn't really know what I was doing. It is what it is. So I lost, you know, a couple grand on it. Then COVID hit and I had fulfilled the initial cohort of people who bought it on Indiegogo. And I had like 2000 journals left over. I was like, oh man, these are burning a hole in my pocket with my, my three PL and Cicero Illinois. I've got to get rid of these. So I started posting on Instagram just, you know, and then at that time I had, I don't know, maybe 50,000 followers or something. Um, and it's luck, randomness, timing, positioning, something happened where they just started to sell. And I remember at that point having Shopify notifications turned on on my phone was getting a little ping. I was like, oh, this is, this is crazy. People are actually buying this. And then I started to run ads and ads were, uh, Really still cruising. And especially during, during COVID, the early part of COV…
AI assessment note: “now, yeah, I always drive to newmindsetwhodist.com”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q They buy, they buy the journal. Sorry, not the book. They buy the journal. They make that a part of their habit. How do they hear about the podcast? Like what's that flow look like?
A Yeah, twofold. For one, there's a page in the journal that actually promotes the podcast and drives people there. Um, so you're actually going to be reminded of it in the book. Uh, the second of course is the fulfillment process and the, and the drip flow through, I use Klaviyo, um, through, through the, um, actual fulfillment process itself. The first email you'll get when you confirm your journal is, hey, while you wait, why don't you get ready with some mindset, and it points to the, points to the, the podcast. I've also, in the past, I've also been somewhat clever, I suppose, by, I, I dripped some affiliate emails, affiliate links into the email, specifically with some of the, um, the online therapy groups that pay pretty large CPAs there. So also, while you wait, why don't you start with therapy? So that's also worked pretty well, but, um, Yeah, but email, email has been a big, ah, way to, way to promote it.
AI assessment note: “For one, there's a page in the journal that actually promotes the podcast”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q Um, do you, have you started any paid ads or any marketing or just sort of testing the business out now?
A I'm testing the waters for the vulnerable answer of, I don't know what I'm doing in apparel. Like I know how to manufacture a journal. I know exactly who to go to. I know my cogs. I know exactly how to make it real sweet and nice. I don't know the first thing about building an apparel brand. What I should be paying. I'm drop shipping it right now. And I'm fine with that because I didn't want to drop a hundred grand on something that might not do well that, you know, I just don't know what I'm doing. So, uh, it's kind of a wait and see reaction. I've got a phase two drop coming with new designs, which I want to, I want two or three drops under my belt before I decide that I really want to go scale at it, um, with talking to manufacturers and everything. So that's the real answer. So no paid ads or anything like that behind it now.
AI assessment note: “I'm testing the waters... So no paid ads or anything like that behind it now.”
Answered raw tape
D 5 · C 4 · P 4 · Cm 4 4.30
Q If people want to build their own Their own empire, their own media empire, uh, like you've built. What advice do you have for them to get started?
A Well, I mean, I think the cliche one is build something that you would use and that you will use. Cause again, I'm very incentivized to continue to create and build and do content because every single time I do, it helps me. I wouldn't be doing this for five years. If it didn't help me, I would have run out of gas. A hundred percent. I mean, if you look at podcasting, it's like the average podcast ends after like 10 episodes. Cause it's very difficult to do. Same with brands. How many people make a living from their brand? Very few. What's the average revenue of a small SMB? I don't know, 40 grand or something. It's very small. You got to find something that you'll stick through when things aren't going well. I remember when I, when iOS, 1414, five, whatever hit, and all of a sudden my ads stopped working. I was like, oh, well, I guess we had a good run. I guess that was it. But no, I didn't say that because I was like, I love this material. I'll take a income hit for a little bit here while I figure things out, but You know, I kept going because I had that reason. So I'd say for one, have a why. I know it's cliche, but you need to have a why. You need to build something that helps you. Um, I really do think that's important. And then, I don't know, I I'd say from there, you know, distribution is everything. Um, and I'm not just talking about rented distribution on Instagram an…
AI assessment note: “build something that you would use and that you will use”
Answered raw tape
D 4 · C 4 · P 4 · Cm 3 3.85
Q So it's interesting that you said that you started with the podcast, because a lot of people ask me, should I start a podcast? And I'm always kind of like, if you don't have an audience, like, don't, honestly, because it's so hard to get, there's no discovery built in within podcasting. Like, how were you able to break through in the podcasting world without having an audience?
A Uh, yeah, I, I hate to say I'm the exception, but it, your advice is, is true. It's very difficult, right? Most of the, you know, podcasts nowadays that are started are started by people with big followings or moving their following from an email list or something, something like that. It's, and that's obviously the way to do it. Uh, I started podcasting in 2014 on a different podcast, and then I started new mindset who does in 2018. At the time, I think I had like, oh, 10,000 followers to grammar. So now I'm at like half a million. So there, there's the growth there. Um, I don't know. I mean, I, I did a lot of different things over the years. I've, I've grown large email lists. Like I was building an email newsletter at the same time, like morning brew was, I was close with those guys, those guys. So like, I learned a lot about like how to build a brand, you know, for me, I think podcasting in a serious way in 2018 did give me a little bit of an advantage. It was a little bit before kind of the, the heyday that we're in now. Um, and then combine that with, um, uh, you know, my email list, but really the, the way that my social came about was I created the podcast. It did really well. I remember the first month it did 56,000 downloads with no social media following. And that doesn't sound like a lot, but for a no name podcaster to start with that in a month, it puts you in, you…
AI assessment note: “podcasting in a serious way in 2018 did give me a little bit of an advantage”
