Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered raw tape
D 5 · C 5 · P 5 · Cm 5 5.00
Q And so I was hoping that you can come on and you can share some of the most interesting trends, topics, and ideas, and you're a listener of the pod, so you know what this audience wants. Uh, Brian, what do you got for us?
A Yeah, the first idea right off the bat is one that I would pay for. It's a take my money situation, is an AI content updater. So there are a 1,000,001 tools for creating content with AI. There's, you know, content writing tools. There's, uh, tools that do outlines. There are tools that rewrite your content. There are tools that'll take your long form video and chop it up into shorts. But what real publishers need is help updating their existing content library. So for example, with exploding topics, we have maybe like 500 blog posts, which is nothing compared to most publishers. And even that we have trouble keeping up to date. We have about, uh, you know, one and a half full-time people constantly updating this content and they're going in, they're saying, okay, this stats a little bit old, or this isn't really as relevant anymore, or there's a link that's broken, or there's a source that's more recent we can use and they're doing it manually. So if there was a tool that could go through your existing content library, find areas that need to be updated and actually go into your CMS and update it, it would be a game changer.
AI assessment note: “the first idea right off the bat is one that I would pay for”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q What about charging per update instead of going monthly? There's this monthly subscription fatigue. I feel like a no-brainer offer could be like, Per update. What do you think?
A Yeah. I love it. Yeah. And better expansion revenue too, because with the tier system, it's hard to get people to move up from the different tiers. You can, I mean, it's not possible, but there's friction there. You have to lock out a feature or lock out a number of seats. The person has to click a button. They have to then, uh, you know, decide on the next plan and I don't know if I really need it or should I just wait till next month? But if you just do it where, you know, it's the first 10 updates are free, or five updates are free, and then one dollar each additional update per month, then that, that's actually probably better.
AI assessment note: “Yeah. I love it. Yeah. And better expansion revenue too”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q BoringMarketing.com, and that's why I invested in it. They're so confident in their approach that they offer a 30 day sprint with a hundred percent money back guarantee. Who does that nowadays? So check it out. Highly recommend BoringMarketing.com. Who else, like, who do you look up to in terms of other brands that have done something similar that they're, that they're just amazing at building audience and building brand?
A Well, in meditation, like for example, I don't know if you know Dan Harris from 10%, he built a huge meditation brand where they were, you know, meditation was seen as like a woo-woo thing that you did in your garden, cross-legged, and he was a newscaster who had panic attacks, and he used, um, he wrote a book called 10% Happier about his journey from being a skeptic about meditation to Uh, someone that practiced it every day and then he created an app around that and they have a whole community and a brand. So he was able to take that and turn that into a brand for a specific niche within meditation. That is this like skeptical, uh, group. So that's one that comes to mind as built completely from scratch in a growing space. Um, that's one. How about you? Do you have any Greg that you can think of?
AI assessment note: “Dan Harris from 10%, he built a huge meditation brand”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q What do you think you can charge for something like that?
A I would say this would be something you'd want to go more enterprisey for sure. Like starting at a thousand bucks a month, because anyone who has a small con, if you don't publish that much or have a big library, it's not that valuable because you can do it manually. You can just use spreadsheets and have a couple of staff members do it. That's what we're doing now. But let's say you have 25,000 posts. You're like Tom's guide or something. You it's And it's insane to even think of doing that manually, but you need to, to keep this stuff up to date. Cause it's about technology. So I would say you're starting at like 1005 1010 thousand, you know, that big enterprise contract level.
AI assessment note: “Like starting at a thousand bucks a month”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q And if you were to start something like this, okay, so this is a great idea. I see the need. I actually, I would pay, pay definitely a few thousand dollars a month for something like this. Uh, how would you go about Like, actually starting this. Like, what do you do? Okay, what's next?
A The first thing I would build it for myself. So I'd be my own case study to start with. Um, and it's one of the, those business ideas are usually in my opinion, the best because you're, you're using it yourself. So you can see what needs to be added. What does it need to be done? Where does it mess up? Where is it good? Where is it bad? So first thing would definitely be building a beta that I test out on my own site or a different property that I own to get the nuts and bolts out. Um, and then from there, I'd probably do manual outreach and just be like, you have this massive library. I'm seeing a bunch of posts that haven't been updated in three years. We have software. I'll just go in, use AI, and give it some updates that it needs.
AI assessment note: “The first thing I would build it for myself. So I'd be my own case study”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q I like it. You want to give us one last Brian idea?
A I need to, uh, uh, check my notes on that. Oh yeah, this is another, I think you might sip this one, as the kids say. Greg. So this is another, back to B to B. A content repurposing service. So this is another scratch my own itch thing. So if you work in content marketing and SEO for bigger brands, they always, even smaller brands, they have content that's just sitting around collecting dust that was published once. It's an email newsletter. It's a video. It was a webinar. It's an article. It's a tweet. And they never repurposed that content. And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already. So in my case, for example, with exploring topics, we have. All this blog content, and we're starting to repurpose it into videos on the, on a YouTube channel that we started. So it's so much easier to create those videos because we already have the building blocks of the article. We don't have to think and say, oh, what should we make a video about? Oh, what should it, you know, what should we start with? We go, okay, here are the biggest marketing trends. We have a blog post about marketing trends that was updated last week. Let's turn that into a video or the reverse. Let's take the video and turn it into a short, a bunch of shorts. And…
AI assessment note: “A content repurposing service. So this is another scratch my own itch thing.”
