The Exchanges

Q Post-its. Exactly. And everyone would wear their heart on their sleeve and say what's going well with their business. What's not going well. Um, and some people even just didn't even have a business, but wanted to start something. Uh, why do you think that format works so well?

A Well, one, it was intimate first and foremost, uh, to that format work extremely well because in some shape or form trust had been established. Not everyone in that room had, had met one another at the previously. So they had trust because Greg knows this person or Dario knows this person, et cetera. But also it was very clear what the intention was. I think a lot of times the reason why masterminds and these type of group things, they don't succeed or people don't get value out of them. Is because there aren't clear intentions. There aren't clear metrics, KPIs, why we are here. You know, we, we, before we even sat down and started breaking down business ideas, we asked some key questions. We asked questions like, what does success look like? When we're checking out of this, this mansion in a few days for you to say this investment from a dollars and cents perspective, from a time perspective, et cetera, what is it going to tell you that this was successful? So we established that not only that we did some intentional grounding. I'm not sure if you recall, Greg, we went around the room. We talked about how do you like to receive feedback? Do you want to blunt? Do you want to direct? Or do you like to receive it a little bit differently? Because one thing we didn't want to create was, uh, an environment of posturing or creating people who are starting to get defensive. You know,…

AI assessment note: “Well, one, it was intimate first and foremost, uh, to that format work extremely well”

Q basis. So I love the, and I love the brand too. Like it's a, it's a, it's a good brand. Um, so my question to you is what questions do you have for me? If you're trying to, You know, grow this thing. Like, what can I, what can I answer for you? And let's just like live jam on how we could take man morning to the next level.

A Yeah. I would say I didn't, I didn't, I didn't anticipate this for now. Um, I'm excited. The question I have for you, man, is what, what am I probably not thinking about? Because already, you know, the feedback from the newsletter is great. It's a weekly newsletter. It started off actually three times a week. Now we went to weekly and it's gotten even better. And the next step is, is building what that community is going to look like a cohort, if you will. So I'm trying to debate right now for the first step, if I want to do like a six week cohort or something like that, or even just go all in on a, on an annual kind of model where you can sign up for that membership each month and you have X, Y, X, Y, Z deliverables that are happening every single month. Very similar to I'm sure what happens in Hampton and other, you know, groups that I've had the opportunity to lead over the years and retreats I've held internationally. So when you look at a community like that, what would be your next move as it specifically relates to monetization?

AI assessment note: “what would be your next move as it specifically relates to monetization?”

Q How does someone join the. Like the Thursday man morning hangout. Like, can they, how does that, how does that work?

A Yeah. So the one in Los Angeles, uh, so we have our established group, but we invite guests. So like, for example, if you're in town, like we get permission from the group going back to buying and trust. Hey, Greg Eisenberg is in town. Dope dude. He's gonna, can he join us this week? And typically it's all good. So you can come join us for that. Sometimes as attrition happens and people move to different parts of the country, We welcome in, you know, new men into our tribe. Uh, in the newsletter, I talk about how people can start their own man mornings. So you got these starting in places like Ohio, uh, in Northern Florida and Tampa and different areas of Arizona. And typically what happens is you pick a day of the week where you get together. Typically we recommend getting together first thing in the morning, seven or eight AM. And that's very intentional, Greg, because I'm sure you'll agree with this. We found that the conversations That people have at seven AM over a cup of coffee or a cup of tea are very different than the conversations you have at seven PM over a cocktail or a beer. Don't get, don't get me wrong. We like to have adult beverages as well, but the intention when you start your day with this, this meet and greet is so powerful. And we typically lead each session with a, one of two questions. We'll say, share something you're celebrating and share something tha…

AI assessment note: “we have our established group, but we invite guests. So like, for example”

Q Where do you want to take man morning? So in five years from now, Best case scenario. What does it look like?

A Oh, that, that gets me really excited. I think about five years from now, uh, first and foremost, I want to have a strong online community, uh, where men know they can show up, where they can be seen, where they can be heard, where they can continue to learn, grow and get better and key components of life. So there's going to be a really, really intentionally strong online community. I want a chapter like in every major city all across the United States. And hopefully globally as well. Uh, but also, uh, I wanna do those in person events. Like I wanna have like maybe that, that key, like big annual event that happens for man morning. You can imagine what that could look like over the course of a couple of days, but those regional events, those chapter events as well that are happening for individuals. So folks can experience what we talked about at the beginning of this talk, you know, about intentionally making one another better, creating a community of allies that support one another, that encourage one another. That fire one another up, that challenge them and hold them accountable to be the best version of themselves. Because right now for men, isolation, disconnection, not having a strong community of friends is a real important topic. And I don't want to get too heavy on this, but if you look at the numbers, Greg, like, 80% of men commit suicides. 80%. Like, of the suicid…

AI assessment note: “I want to have a strong online community... chapter like in every major city”

Q IQ. It's one of the most popular tools for creators to use. None of us knew him. And he, he did like, he took a chance on us. Like he flew all the way down and he was this like loving bear, like, you know, just want to give him a hug type guy. And do you remember like the shift in his business from that, from that first weekend?

A I don't remember the exact details of that shift, but I do recall what you just said in terms of us not knowing him and him like taking a bet on us, but also remember him showing up being very different than everyone else. I think it's fair to say that he was very much a heart centered kind of guy, a heart centered leader from an entrepreneurship perspective. Uh, but what was wild and I want you to share what was it, what happened between his business before and after. But even like a company like breather, and I'm not sure how much we can share right here, right now, what breather ended up being this amazing space where you could get on your phone and go rent an amazing office space for an hour or for a day or a conference room. That was not where Julian came in with his initial idea for this thing. It was so far removed from that. So the iterations that took place were pretty extreme.

AI assessment note: “I don't remember the exact details of that shift, but I do recall”

Q them and hosted this event in Utah. And it became a really big event now with like, you know, they just had one off Miami and Richard Branson I saw was there and all these people. Right. So What do you think about that idea? If like you, if you don't have that network, actually just going and creating a landing page, creating a mission and start cold DMing people.

A Yeah. Well, I think that first one Elliot did was actually in DC. I remember hearing about that many years ago and different folks that were there when briefly to your point, sometimes you got to get on a plane and like you said, swipe that credit card before I became an author and speaker and doing the man morning community. I was a guy that worked in the television industry in New York city for over 12 years for major networks. I was a guy on live TV as a correspondent with NBC's and BET's and Nickelodeon's, et cetera. And guess how that started? You move to New York City with less than a thousand bucks in my bank account. That cliche story. And three years later, guess what? Three years later, I found my way on live TV every single day. But in between landing with less than a thousand dollars in my bank account and getting on live TV, one thing that I did, being in New York City, I did informational meetings every single week. And what I've come to learn is that, and you know this, Greg, nine times out of 10, People are willing to help you. People are willing to support you. They're willing to give you their time, uh, if you ask for it. And second, if you happen to be there and if the people that you emulate, the people you respect that happen to be in San Francisco, they happen to be in New York. They happen to be in New Orleans. If even if you're not going to move there, y…

AI assessment note: “nine times out of 10, People are willing to help you.”