Marketing Engineer: The $1M Job with AI Agents

“I think one of the most valuable people in tech over the next 18 to 24 months is going to be something called a marketing engineer.”

“Every time the technology changes, the most valuable kind of marketer changes with it.”

“Basically, marketing moved closer to product because the product itself could become the growth engine.”

“If anything, taste, you know, people talk about this all the time, but taste matters more now than ever because AI is about to make average marketing, marketing just unbelievably cheap.”

“And the first thing I would build is a growth repo. Yeah, I know it sounds a little bit nerdy but you know, even if you're non-technical, I believe you can do it. So you're going to want to go and create a GitHub repo or honestly just a structured folder. Ah, …”

“The problem it's going to be solving is that most people use AI in these random chats. So they'll open up a ChatGPT or Claude, Gemini, they'll ask for 10 posts, and maybe they'll copy and, you know, copy one into a doc that they like, and then the work just di…”

“And local AI matters when the data is, you know, particularly sensitive, or there's private customer transcripts, or regulated notes, pricing plans, basically anything a company Would feel weird sending into a cloud tool. Also things that are expensive, too ex…”

“The tools are going to keep changing, but the workflow is the thing to actually learn.”

“The metric is going to be positive replies, From qualified accounts, because a marketing engineer cares about business results, right? Not activity counts. Messages sent is activity. Qualified replies is going to be your signal, and the whole point the marketi…”

“And you train these agents the same way you train a new hire. You start with small tasks, you watch at work, you correct the mistakes, You add the correction to memory, because now we have memory, and then you expand the scope as you increase your comfort leve…”

“Bad outbound usually starts with a spreadsheet full of names, but good outbound starts with timing.”

“Why in the original I said I think that there's going to be people make A million dollars doing this. And I actually think that's conservative. I think there will be versions of that, of the best marketing engineers making millions of dollars a year is because…”

“I would start with services first, so you do the work by hand, you build the same system for five companies, 10 companies, and you notice the pain that repeats, and then that's when you turn it into software. That's all, and that's also how you avoid building …”

“I think the best marketing engineers are going to feel like part marketer, part product person, part rev ops. Part data analyst, part creator, and part engineer.”

“The agents are going to be a commodity at some point. Your judgment about what to Point them to is the moat”