Jan 1, 2025 · 39m · startup-ideas
10 (Profitable) Newsletter Business Ideas To Start In 2025
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Greg Isenberg breaks down ten actionable, high-upside newsletter business models that entrepreneurs can launch over a single weekend in 2025. He demonstrates how building targeted email audiences serves as a launchpad for scalable software, agency, and media enterprises.
Statements from this episode (22)
Isenberg: OnlineJobs.ph and Somewhere.com have reached eight-figure revenues
“For example, job boards like Online PH and overseas recruiting agencies like somewhere.com have grown to eight figures.”
Isenberg: Nick Huber took an equity stake in somewhere.com to drive leads
“Nick Huber, sweaty startup on Twitter, has a lot of traffic, a lot of people, a lot of eyeballs, and he partnered with it was previously called Support Shepherd, now it's called Somewhere, where he was basically like, I'm going to generate leads for you, And t…”
Software Affiliates Earn 20% to 50% Recurring Commissions on Referrals
“Affiliates typically earn 20 to 50% recurring commission. That's insane. So, not many people know this, but a lot of these software products will pay you 20%, let's say, recurring commission. If you send them customers, right?”
Isenberg: AI Tools Enable Newsletter Creators to Build and Sell Software
“And now with AI, not only could you find a SAS tool you can build one, right? So you can use tools like rep, rep lit, like bolt, like V zero like lovable. And actually go and create these tools yourselves. And that's another beauty about a newsletter business,…”
Isenberg: Unofficial sports team newsletters are among the toughest for revenue
“I also think that from a revenue perspective, it's one of the tougher ones.”
Isenberg: Scaled sports newsletter business requires operating a dozen teams
“To turn this into a big business, and I agree with this, you probably need a dozen newsletter for multiple teams, but it's doable. Again, that's one of the reasons why I don't like this. You have to amalgamate a lot of these to actually create serious revenue”
BizNow Media Sold for Approximately $70 Million
“A friend of mine used to run a company called BizNow Media. I think they ended up selling for about seventy million dollars, and that's what they were doing. They were just doing email, you know, real estate news newsletters.”
Isenberg: The Offersheet Newsletter Has Over 100,000 Subscribers
“Newsletters like the Offersheet and Here.co do this for Airbnb properties, and the Offersheet is huge. I think they have more than a 100,000 subs.”
Isenberg: Social Pre- and Post-CTAs Are Best for Converting Newsletter Subscribers
“Pre CTAs and post CTAs are just, you know, some of the best ways to get people to, from your social audience, X, Instagram, TikTok, and get them on your newsletter.”
Isenberg: High-LTV Local Service Providers Are Ideal Real Estate Newsletter Sponsors
“Local businesses with high LTVs that already work with real estate investors are the best sponsors for this newsletters. For example, lawyers, accountants, bankers, insurance brokers, etc.”
A B2B Newsletter With 2,000 C-Suite Subscribers Is a Home Run
“If you have 2000 subscribers and they're all C-suite execs, you hit a home run. Sponsors are desperate to get in front of these decision makers.”
B2B Newsletters Should Ultimately Monetize by Selling Software
“I actually tend to think you should be selling software, but you can always start by selling ads and events.”
Isenberg: Shortage of vertical-specific ad creative newsletters exists in the market
“But there's a lack of newsletters dedicated to ad creative for media companies, SAS, info products, lead gen, and many other industries.”
Isenberg: Longest-running ads on high-spend accounts are consistent top performers
“Look for ads that have been live the longest on high spending accounts. They're literally consistent high performers.”
Isenberg: Chartr was acquired by Robinhood
“Charter, which was acquired by Robinhood, which was visuals and infographics on business, finance, and technology.”
Isenberg: Newsletters will become increasingly visual in 2025
“The big idea is today's newsletters are texts, and in 2025, they are going to be more and more visual.”
Nicolas Cole and Dickie Bush's Paid Newsletter Generates $200K ARR
“So it's 200 dollars a year, 20 dollars a month. They have 200,000 dollars in ARR through their paid newsletter subscription.”
Isenberg: Leadership profile newsletters grow audiences fast but are tricky to monetize
“This type of newsletter is trickier to monetize because there's no clear niche, but it's a great way to grow a broad audience fast.”
Isenberg: Local newsletters can hit six figures per city, seven figures multi-city
“Local newsletters can grow to six figure businesses in one city with the potential to scale to seven figures by expanding into multiple cities.”
Annapolis Local Newsletter Naptown Scoop Generates $400,000 Annually
“Ryan Sneddon of Naptown Scoop, a local newsletter covering Annapolis, Maryland, That's 400 K per year in revenue.”