Oct 4, 2025 · 18m · startup-ideas
How I'd use Sora 2 + Claude to hit 1M+ views on AI videos
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Greg Isenberg details a step-by-step generative AI workflow using Perplexity, Claude, and OpenAI's Sora 2 to produce viral, high-converting video concepts and advertisements. He demonstrates how founders and creators can systematically conduct audience research, score creative hooks, and generate studio-quality video assets to build a powerful distribution moat.
Statements from this episode (5)
Viral Sora 2 videos give software startups an unfair distribution advantage
“Because if you're able to create viral videos using Sora too, then you're going to be able to own a lot of attention. If you have a lot of attention, you'll be able to create startup ideas that sell to that attention. Consumer mobile apps, SaaS products, micro…”
Perplexity Deep Research beats ChatGPT and Grok for audience research
“You don't necessarily need to use perplexity. You can use ChatGPT deep research. You can use Grok deep research. I just find that you know, this one perplexity deep research is a little better for this specific use case.”
SaaS mistake and revenue milestone hooks drive viral video engagement
“My ADK SAS mistake in 23 seconds. Like, these are things that would go viral. POV, you just got your first dollar on Stripe. Cloned a hundred million dollars SAS in four days using these three tools. It's legal. Your SAS onboarding has a fourteen-second proble…”
Have Claude evaluate video concepts before generating them in Sora
“But this is the mistake that people make is they just kind of stop there and then they put it into Sora. But what you actually want Claude to do is to evaluate it. So what I usually do is I say, evaluate each of these 10 concepts against our key engagement cri…”