Feb 4, 2026 · 25m · startup-ideas

The Claude Code Skill My Smartest Friends Use

Matt Van Horn · 15m spoken Greg Isenberg · 5m spoken
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Greg Isenberg interviews Matt Van Horn, creator of the 'Last 30 Days' Claude Code skill, demonstrating how scraping real-time data from X and Reddit supercharges market research, prompt generation, and autonomous software development.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Greg holds 24.5% of the talking time here. How this is scored →

Greg as informed peer 3.3 Guest teaching 4.5 Guest disagreement 0.3 Greg pushing back 1.0
05100:0010:0020:000:44–4:47 · Greg as informed peer 3/10 Overview and First Demo of the Last 30 Days Skill Greg acts as a surrogate for skeptical viewers by asking why someone wouldn't just use Perplexity or ChatGPT. Matt educates him on how Last 30 Days stitches together specific API keys (OpenAI Reddit deal, XAI API) inside Claude Code.4:48–7:03 · Greg as informed peer 5/10 Cold Email Strategy and Pitch Generation Demo Matt demonstrates generating cold emails targeted at Greg's podcast. Greg displays his marketing acumen by noting the AIDA framework dates back to David Ogilvy and verifying the generated copy would genuinely break through his inbox clutter.7:04–11:17 · Greg as informed peer 3/10 Researching X Audience Growth Strategies Greg prompts Matt on optimal prompt length and how solopreneurs can extract value. Matt shows how priming the context first with Last 30 Days feeds cleanly into downstream compound engineering workflows.11:17–13:52 · Greg as informed peer 4/10 Querying Web Design Trends and Vibe Coding Workflows Greg connects the utility of real-time trend discovery to overcoming creative blank-page syndrome during design. Matt explains his vibe-coding workflow of searching Reddit for current prompt syntax before prompting directly.13:52–16:51 · Greg as informed peer 4/10 Software Architecture Review for 'Red Lobster' Enterprise Build Matt walks through an automatically generated enterprise architecture plan. Greg and Matt playfully banter about naming conflicts (Claude Cloud vs Moult Cloud vs Red Lobster) and the speed of building an enterprise MVP.16:51–19:31 · Greg as informed peer 3/10 Analyzing Web Design Results and Generating Figma Prompts Greg asks whether the tool can output structured Figma prompts. Matt tests the output live, revealing detailed UI design guidelines and 2026 aesthetics extracted from current X discourse.19:31–21:55 · Greg as informed peer 2/10 Image Prompts and Telegram Bot Integration Greg asks why Matt configured the bot on Telegram rather than Discord or iMessage. Matt explains the technical constraints of hosting on a low-cost shell server without a Mac Mini host.21:55–24:38 · Greg as informed peer 2/10 Matt's Workflow and Guidance for Non-Technical Builders Matt shares practical advice for non-technical builders, explaining how he uses ChatGPT as a real-time debugging companion to paste terminal errors and terminal screenshots via Control-V.0:44–4:47 · Guest teaching 5/10 Overview and First Demo of the Last 30 Days Skill Greg acts as a surrogate for skeptical viewers by asking why someone wouldn't just use Perplexity or ChatGPT. Matt educates him on how Last 30 Days stitches together specific API keys (OpenAI Reddit deal, XAI API) inside Claude Code.4:48–7:03 · Guest teaching 3/10 Cold Email Strategy and Pitch Generation Demo Matt demonstrates generating cold emails targeted at Greg's podcast. Greg displays his marketing acumen by noting the AIDA framework dates back to David Ogilvy and verifying the generated copy would genuinely break through his inbox clutter.7:04–11:17 · Guest teaching 4/10 Researching X Audience Growth Strategies Greg prompts Matt on optimal prompt length and how solopreneurs can extract value. Matt shows how priming the context first with Last 30 Days feeds cleanly into downstream compound engineering workflows.11:17–13:52 · Guest teaching 4/10 Querying Web Design Trends and Vibe Coding Workflows Greg connects the utility of real-time trend discovery to overcoming creative blank-page syndrome during design. Matt explains his vibe-coding workflow of searching Reddit for current prompt syntax before prompting directly.13:52–16:51 · Guest teaching 5/10 Software Architecture Review for 'Red Lobster' Enterprise Build Matt walks through an automatically generated enterprise architecture plan. Greg and Matt playfully banter about naming conflicts (Claude Cloud vs Moult Cloud vs Red Lobster) and the speed of building an enterprise MVP.16:51–19:31 · Guest teaching 4/10 Analyzing Web Design Results and Generating Figma Prompts Greg asks whether the tool can output structured Figma prompts. Matt tests the output live, revealing detailed UI design guidelines and 2026 aesthetics extracted from current X discourse.19:31–21:55 · Guest teaching 5/10 Image Prompts and Telegram Bot Integration Greg asks why Matt configured the bot on Telegram rather than Discord or iMessage. Matt explains the technical constraints of hosting on a low-cost shell server without a Mac Mini host.21:55–24:38 · Guest teaching 6/10 Matt's Workflow and Guidance for Non-Technical Builders Matt shares practical advice for non-technical builders, explaining how he uses ChatGPT as a real-time debugging companion to paste terminal errors and terminal screenshots via Control-V.0:44–4:47 · Guest disagreement 1/10 Overview and First Demo of the Last 30 Days Skill Greg acts as a surrogate for skeptical viewers by asking why someone wouldn't just use Perplexity or ChatGPT. Matt educates him on how Last 30 Days stitches together specific API keys (OpenAI Reddit deal, XAI API) inside Claude Code.4:48–7:03 · Guest disagreement 0/10 Cold Email Strategy and Pitch Generation Demo Matt demonstrates generating cold emails targeted at Greg's podcast. Greg displays his marketing acumen by noting the AIDA framework dates back to David Ogilvy and verifying the generated copy would genuinely break through his inbox clutter.7:04–11:17 · Guest disagreement 0/10 Researching X Audience Growth Strategies Greg prompts Matt on optimal prompt length and how solopreneurs can extract value. Matt shows how priming the context first with Last 30 Days feeds cleanly into downstream compound engineering workflows.11:17–13:52 · Guest disagreement 0/10 Querying Web Design Trends and Vibe Coding Workflows Greg connects the utility of real-time trend discovery to overcoming creative blank-page syndrome during design. Matt explains his vibe-coding workflow of searching Reddit for current prompt syntax before prompting directly.13:52–16:51 · Guest disagreement 1/10 Software Architecture Review for 'Red Lobster' Enterprise Build Matt walks through an automatically generated enterprise architecture plan. Greg and Matt playfully banter about naming conflicts (Claude Cloud vs Moult Cloud vs Red Lobster) and the speed of building an enterprise MVP.16:51–19:31 · Guest disagreement 0/10 Analyzing Web Design Results and Generating Figma Prompts Greg asks whether the tool can output structured Figma prompts. Matt tests the output live, revealing detailed UI design guidelines and 2026 aesthetics extracted from current X discourse.19:31–21:55 · Guest disagreement 0/10 Image Prompts and Telegram Bot Integration Greg asks why Matt configured the bot on Telegram rather than Discord or iMessage. Matt explains the technical constraints of hosting on a low-cost shell server without a Mac Mini host.21:55–24:38 · Guest disagreement 0/10 Matt's Workflow and Guidance for Non-Technical Builders Matt shares practical advice for non-technical builders, explaining how he uses ChatGPT as a real-time debugging companion to paste terminal errors and terminal screenshots via Control-V.0:44–4:47 · Greg pushing back 3/10 Overview and First Demo of the Last 30 Days Skill Greg acts as a surrogate for skeptical viewers by asking why someone wouldn't just use Perplexity or ChatGPT. Matt educates him on how Last 30 Days stitches together specific API keys (OpenAI Reddit deal, XAI API) inside Claude Code.4:48–7:03 · Greg pushing back 0/10 Cold Email Strategy and Pitch Generation Demo Matt demonstrates generating cold emails targeted at Greg's podcast. Greg displays his marketing acumen by noting the AIDA framework dates back to David Ogilvy and verifying the generated copy would genuinely break through his inbox clutter.7:04–11:17 · Greg pushing back 1/10 Researching X Audience Growth Strategies Greg prompts Matt on optimal prompt length and how solopreneurs can extract value. Matt shows how priming the context first with Last 30 Days feeds cleanly into downstream compound engineering workflows.11:17–13:52 · Greg pushing back 0/10 Querying Web Design Trends and Vibe Coding Workflows Greg connects the utility of real-time trend discovery to overcoming creative blank-page syndrome during design. Matt explains his vibe-coding workflow of searching Reddit for current prompt syntax before prompting directly.13:52–16:51 · Greg pushing back 2/10 Software Architecture Review for 'Red Lobster' Enterprise Build Matt walks through an automatically generated enterprise architecture plan. Greg and Matt playfully banter about naming conflicts (Claude Cloud vs Moult Cloud vs Red Lobster) and the speed of building an enterprise MVP.16:51–19:31 · Greg pushing back 1/10 Analyzing Web Design Results and Generating Figma Prompts Greg asks whether the tool can output structured Figma prompts. Matt tests the output live, revealing detailed UI design guidelines and 2026 aesthetics extracted from current X discourse.19:31–21:55 · Greg pushing back 1/10 Image Prompts and Telegram Bot Integration Greg asks why Matt configured the bot on Telegram rather than Discord or iMessage. Matt explains the technical constraints of hosting on a low-cost shell server without a Mac Mini host.21:55–24:38 · Greg pushing back 0/10 Matt's Workflow and Guidance for Non-Technical Builders Matt shares practical advice for non-technical builders, explaining how he uses ChatGPT as a real-time debugging companion to paste terminal errors and terminal screenshots via Control-V.

speaking balance: gold is Greg, purple is the guest (3 minute bins)

0:00 · Greg 41.2% · guest 58.8%0:00 · Greg 41.2% · guest 58.8%3:00 · Greg 3.8% · guest 96.2%3:00 · Greg 3.8% · guest 96.2%6:00 · Greg 20.7% · guest 79.3%6:00 · Greg 20.7% · guest 79.3%9:00 · Greg 33.7% · guest 66.3%9:00 · Greg 33.7% · guest 66.3%12:00 · Greg 14% · guest 86%12:00 · Greg 14% · guest 86%15:00 · Greg 29.3% · guest 70.7%15:00 · Greg 29.3% · guest 70.7%18:00 · Greg 33.4% · guest 66.6%18:00 · Greg 33.4% · guest 66.6%21:00 · Greg 10.2% · guest 89.8%21:00 · Greg 10.2% · guest 89.8%24:00 · Greg 49.2% · guest 50.8%24:00 · Greg 49.2% · guest 50.8%
Sharpest disagreement ▶ 16:08 Pushing back on trademark naming suggestions

Matt playfully shuts down Greg's naming suggestion of Moult Cloud by pointing out it triggers the exact same trademark and licensing issues as Claude Cloud.

Hardest push from Greg ▶ 3:52 Questioning tool necessity versus Perplexity

Greg directly challenges the core product premise on behalf of the audience, asking why someone would use this over built-in Perplexity or ChatGPT searches.

Biggest teaching moment ▶ 4:00 Detailing multi-API backend requirements

Matt breaks down the non-obvious API requirements behind the skill, explaining that Reddit access requires OpenAI partnership deals and X requires dedicated XAI developer keys.

Greg holds their own ▶ 6:25 Critiquing cold email copywriting frameworks

Greg demonstrates his domain knowledge in growth and copywriting, tracing the generated AIDA framework back to David Ogilvy and evaluating why the output would succeed in his inbox.

the scores for every segment, with the reasoning behind each
ChapterTopicGreg as informed peerGuest teachingGuest disagreementGreg pushing backWhy
Overview and First Demo of the Last 30 Days Skill 3513 Greg acts as a surrogate for skeptical viewers by asking why someone wouldn't just use Perplexity or ChatGPT. Matt educates him on how Last 30 Days stitches together specific API keys (OpenAI Reddit deal, XAI API) inside Claude Code.
Cold Email Strategy and Pitch Generation Demo 5300 Matt demonstrates generating cold emails targeted at Greg's podcast. Greg displays his marketing acumen by noting the AIDA framework dates back to David Ogilvy and verifying the generated copy would genuinely break through his inbox clutter.
Researching X Audience Growth Strategies 3401 Greg prompts Matt on optimal prompt length and how solopreneurs can extract value. Matt shows how priming the context first with Last 30 Days feeds cleanly into downstream compound engineering workflows.
Querying Web Design Trends and Vibe Coding Workflows 4400 Greg connects the utility of real-time trend discovery to overcoming creative blank-page syndrome during design. Matt explains his vibe-coding workflow of searching Reddit for current prompt syntax before prompting directly.
Software Architecture Review for 'Red Lobster' Enterprise Build 4512 Matt walks through an automatically generated enterprise architecture plan. Greg and Matt playfully banter about naming conflicts (Claude Cloud vs Moult Cloud vs Red Lobster) and the speed of building an enterprise MVP.
Analyzing Web Design Results and Generating Figma Prompts 3401 Greg asks whether the tool can output structured Figma prompts. Matt tests the output live, revealing detailed UI design guidelines and 2026 aesthetics extracted from current X discourse.
Image Prompts and Telegram Bot Integration 2501 Greg asks why Matt configured the bot on Telegram rather than Discord or iMessage. Matt explains the technical constraints of hosting on a low-cost shell server without a Mac Mini host.
Matt's Workflow and Guidance for Non-Technical Builders 2600 Matt shares practical advice for non-technical builders, explaining how he uses ChatGPT as a real-time debugging companion to paste terminal errors and terminal screenshots via Control-V.

Statements from this episode (6)

Assertion Supported
Van Horn's 'Last 30 Days' Claude skill searches recent social data
“It's called slash last 30 days. And it's gonna, for any topic you could possibly imagine from best prompting techniques for a particular tool to how should I use Claude bot to what are the greatest rap songs right now? It's gonna search X Twitter and the web f…”
Matt Van Horn Feb 4, 2026 ▶ 0:59
Opinion
Isenberg: Van Horn's AI-generated cold emails break through the noise
“Like, these emails, like, I'm reading these emails, and they're, I get a lot of cold email, and these are actually ones that would break through the noise, so that's what's really cool about this.”
Greg Isenberg Feb 4, 2026 ▶ 6:42
Insight
Van Horn: X power users say 'reply guy' strategy drives fastest growth
“And what I learned replies, the number one growth strategy, multiple X power users, all credit becoming a reply guy as the fastest Path to growth.”
Matt Van Horn Feb 4, 2026 ▶ 7:07
Insight
Van Horn: Prime AI tools with high-level research before giving detailed instructions
“I think it's a, it's kind of, you prime the engine by first doing just research CloudBot, top use cases.”
Matt Van Horn Feb 4, 2026 ▶ 8:34
Disclosure
Van Horn: I haven't shipped code of value since high school
“I'm not a software engineer. I have not shipped anything of value since high school and could argue the web pages I was shipping in high school were not a value either, but at least I could write some basic HTML or some basic scripts.”
Matt Van Horn Feb 4, 2026 ▶ 22:09
Disclosure
Van Horn built a Claude Code skill without ever reading the code
“I had this idea for last 30 days, and I've never looked at the code for the skill that I wrote, quote unquote,”
Matt Van Horn Feb 4, 2026 ▶ 23:59
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