return on ad spend
also referred to as: roas
2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jun 22, 2023 by Case Kenny · across every show →
Everything said about return on ad spend, oldest first
Jun 22, 2023 positive
Kenny: Early text-message carousel ads delivered a 5x ROAS
“My initial ads were static carousel images of text messages that someone might send after standing up for themselves or affirmations to remind them of themselves. And then the final carousel would be a picture of the Of the journal, but it was very incongruent…”
Jun 18, 2025 bearish
Courtney: Book funnels are complex, brittle, and difficult to track
“What I would warn against with a book funnel is it is a complex thing to build and to track. Like we have been building them for years and I, we still struggle. We still have like, what's our actual like return on ad spend today. We still, even though everythi…”