product

“Like, that's when you know you've hit something magical, when you feel like you're gifting somebody by being an ambassador, not just like, you know, here's my Instagram post of this protein powder that someone's paying me to talk about.”

“Marry the niche, date the product. So what that means is you can give up on a product, but don't give up on the niche you believe in. So it's common for your product to fail.”

“We're often creating one product per month, just as an experiment.”

“How to create a product people want. Number one, find inefficient markets. Number two, add a trust layer. Number three, build social. And number four, don't necessarily say it's crypto.”

“If you're repeating the same prompt weekly, that's a product in, in hiding in plain sight.”

“Basically, marketing moved closer to product because the product itself could become the growth engine.”