podcast advertising
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 27, 2025 by David Senra · across every show →
Everything said about podcast advertising, oldest first
Jan 27, 2025 bearish
Senra: Falling direct-response ad efficacy will drive shift to brand partnerships
“A lot of the direct response advertisers, they've noticed the efficacy of podcast ads because they're saturating the whole ecosystem has greatly declined. And a lot of podcasters are, I think you're just gonna see a lot more brand advertising in general.”