marketing channels
also referred to as: marketing channel
2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Feb 10, 2025 by Ayman Al-Abdullah · across every show →
Everything said about marketing channels, oldest first
Feb 10, 2025
Al-Abdullah: Allocate 80% of marketing resources to your top channel
“80% should be in the stuff that you know is going to produce that consistent year over year results. So your number one marketing channel should be getting 80% of your investments. But that 20% should be thinking about, well, what's next? What has the potentia…”