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1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 15, 2022 by Austin Rief · across every show →

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Dec 15, 2022 positive
Insight
Rief: B2B newsletters command high CPMs because social ads fail for enterprise
“The CPMs in those newsletters are so high because advertisers have a really high willingness to get in front of those people, right? If you're selling IT software, it's really tough to get in front of VPs and CIOs at businesses, and you're not going to really …”
Austin Rief Dec 15, 2022 ▶ 5:44 Why Every Creator Should Have a Newsletter with Austin Rief
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