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consumer packaged goods

also referred to as: cpg

7 statements across 3 episodes · 4 bullish · 1 bearish · 2 people on the record · first statement Jun 23, 2022 by Nick Saltarelli (Nick Salto) · across every show →

Everything said about consumer packaged goods, oldest first

Jun 23, 2022 positive
Insight
Saltarelli: Great products can celebritize founders instead of relying on celebrities
“You can actually use the product if great to celebritize yourself and then bring out an audience that's really committed to seeing your growth.”
Nick Saltarelli (Nick Salto) Jun 23, 2022 ▶ 19:10 How to Build a Brand of the Future
Jun 23, 2022 negative
Insight
Saltarelli: Saturated Markets Require In-House Production for Real Innovation
“The problem with saturation is that by definition, saturation is an uninnovated market. And to bring true innovation to market, you almost are never going to be able to show up to a co manufacturer and have that happen regardless of what you're building.”
Nick Saltarelli (Nick Salto) Jun 23, 2022 ▶ 23:59 How to Build a Brand of the Future
Jun 23, 2022
Assertion Not checkable as stated
Saltarelli: Big CPG won't reproduce manufacturing lines under $300M revenue
“They won't even look at reproducing a manufacturing line internally unless they have proof points of three hundred million dollars a year of revenue.”
Nick Saltarelli (Nick Salto) Jun 23, 2022 ▶ 30:37 How to Build a Brand of the Future
Jun 23, 2022
Assertion Supported
Saltarelli: None of the top 10 public CPG companies are founder-led
“In CPG, there's not one founder led top 10 company in the publicly traded ranks.”
Nick Saltarelli (Nick Salto) Jun 23, 2022 ▶ 54:01 How to Build a Brand of the Future
Mar 1, 2024 bullish
Prediction Not checkable as stated
Isenberg: Creators will increasingly choose software ventures over CPG lines
“I think you're just going to start to see a lot of creators go the software route over Traditionally what they've been going for, which is the CPG route.”
Greg Isenberg Mar 1, 2024 ▶ 5:07 He earns $500k/month filming Rolex trading
Mar 19, 2025 bullish
Opinion
Isenberg: Designing modern CPG branding for older adults is a major whitespace
“I think that there's probably a lot of opportunity in doing this style branding for older adults, not young females.”
Greg Isenberg Mar 19, 2025 ▶ 25:46 Build the next POPPI ($1.95B exit to Pepsi)
Mar 19, 2025 bullish
Opinion
Isenberg: Building a 'v0 for CPG' is a $100M startup opportunity
“There's probably a hundred million dollar startup idea in the, I want to create V zero for CPG. Like that in itself, I think is a huge opportunity for someone to run with as a startup idea.”
Greg Isenberg Mar 19, 2025 ▶ 31:39 Build the next POPPI ($1.95B exit to Pepsi)
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