book funnel
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jun 18, 2025 by Jonathan Courtney · across every show →
Everything said about book funnel, oldest first
Jun 18, 2025 bearish
Courtney: Book funnels are complex, brittle, and difficult to track
“What I would warn against with a book funnel is it is a complex thing to build and to track. Like we have been building them for years and I, we still struggle. We still have like, what's our actual like return on ad spend today. We still, even though everythi…”