Austin Rief

14 statements across 2 episodes · 6 bullish · 4 bearish · 2 people on the record · first statement Dec 15, 2022 by Austin Rief · said 13 times in 5 episodes since 2023 · across every show →

On the record as a speaker too: Austin Rief's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Nick Huber (6), Jason Yanowitz (2), Greg Isenberg (2), Case Kenny (2), Trung Phan (1)

tap a year for its mentions
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02320232024episodes it came up in
0021.54320232024episodesmentions per episode
2024 3 mentions in 2 episodes 2 per episode
2023 10 mentions in 3 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about Austin Rief, oldest first

Dec 15, 2022 neutral
Insight
Rief: Curated Link Roundups Are Part of a Stack, Not Standalone Businesses
“The third is the curation of links, the marketing email, the, you know, the Greg's Corner, here's five interesting, interesting things I found today. I think that is a great bang for your buck, because if you can curate well, curation is valuable, right? And s…”
Austin Rief Dec 15, 2022 ▶ 32:50 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 positive
Insight
Rief: Advertisers will pay for 300 subscribers if they are CEOs
“If you have the right 300 subscribers, people will pay to get in front of them.”
Austin Rief Dec 15, 2022 ▶ 29:40 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 positive
Opinion
Rief: Sam Parr's Abrasive Directness Drives His 0-to-1 Success
“There are so many people just yes each other to death in the corporate world. And Sam does not do that. Sam is, is again, just a little bit abrasive, I think in a great way. And I learned a lot from that one interaction, just the way he carries himself. And I …”
Austin Rief Dec 15, 2022 ▶ 47:47 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 bullish
Prediction Held up
Rief: MrBeast's spin-off ventures will surpass $1B in cumulative value
“I think the cumulative enterprise value of what he creates will be well above a billion dollars.”
Austin Rief Dec 15, 2022 ▶ 14:41 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 positive
Insight
Rief: Replacing the Founders as Daily Writers Was Morning Brew's Best Decision
“I think that was the best decision we made, which is, was to replace ourselves. We realized we could speak in the tone. We can converse in the tone. We could write a couple of sentences in the tone, but day in, day out, we couldn't write that tone across a ful…”
Austin Rief Dec 15, 2022 ▶ 35:41 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 negative
Insight
Rief: Media companies must target B2B or high-income earners
“It's very hard to build a media company if you're not building B to B or you're not building for high income earners.”
Austin Rief Dec 15, 2022 ▶ 30:50 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 neutral
Assertion Not checkable as stated
Austin Rief: MrBeast plans to launch software businesses alongside consumer brands
“I met him a few months ago. And he has plans to build software businesses and other things.”
Austin Rief Dec 15, 2022 ▶ 14:29 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 positive
Insight
Rief: Curated 12-person executive dinners are lucrative for niche creators
“For creators out there, small niche dinners, you know, you get 12, 15 people in finance, marketers in a room, you take them to a dinner and companies will pay a lot of money to get in front of those people. You need to talk to the right person and you have the…”
Austin Rief Dec 15, 2022 ▶ 41:46 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 bearish
Prediction Not checkable as stated
Rief: Morning Brew has 4.5M daily subscribers and no newsletter will match it
“We have four and a half million subscribers to our daily, and I don't think anyone will get there.”
Austin Rief Dec 15, 2022 ▶ 25:21 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 neutral
Assertion Not checkable as stated
Rief: Sam Parr and I Were Not Friends Until Selling Our Businesses
“Yeah, so we weren't friends until we sold our businesses, right?”
Austin Rief Dec 15, 2022 ▶ 45:44 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 bearish
Prediction Not checkable as stated
Rief: Multi-million subscriber general news newsletters are unlikely to emerge
“And of course I say this and there will be, but I don't think there will be many more multimillion person reader general News, general business news, email newsletters that, you know, are standalone companies, whether they're bootstrapped or VC backed. I just,…”
Austin Rief Dec 15, 2022 ▶ 24:14 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 negative
Insight
Rief: Newsletter bundles struggle because top creators realize the bundle adds little value
“The person who adds the most value to the bundle is always going to be curious why they're in the bundle to begin with and why the bundle's not adding them value. And I think it's very much a game of who adds the value and, you know, you're not bundling it wit…”
Austin Rief Dec 15, 2022 ▶ 23:11 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 neutral
Insight
Rief: Media companies easily hit $30M revenue but rarely reach $100M
“Yeah, so, I mean, so many media companies, it's easy to get to 10, 20, 30, relatively, to get to 10, 20, thirty million, to get to a hundred million of revenue is incredibly hard.”
Austin Rief Dec 15, 2022 ▶ 25:41 Why Every Creator Should Have a Newsletter with Austin Rief
Aug 17, 2023 bullish
Insight
Huber: Proven 'boring' agency models can scale to $100M+ revenue
“From Sam to Austin, to you, to me, to Sean, all the businesses that we're going after, there's examples of massive companies. There's examples of companies that do, you know, 25, 50, a hundred plus million dollars a year of revenue. So we're not talking, we're…”
Nick Huber Aug 17, 2023 ▶ 15:16 Personal Holding Companies: Build vs. Buy?
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