The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Jeff Richards sold Wolf Republic because he was expecting a baby
“Those two things happening at the same time aren't a coincidence either. We actually sold the company knowing that we were going to have a baby.”
Richards: Wolf Republic gifted products to photographer-led outdoor dog influencers
“As part of our influencer marketing strategy, we gifted to a lot of these, there's this whole world of doggy influencers. And specifically outdoor doggy influencers, where the owner is usually a photographer, and they build a following with their dog, taking p…”
Jeff Richards: Wolf Republic averaged a 75% growth rate over five years
“Over the past five years, I think we had a 75% growth rate.”
Jeff Richards: Wolf Republic ran as a side hustle for five years
“There was a period of time for about half of the year when Brittany did work on it full-time for six months, but other than that, we have our own full-time jobs this entire time over the past five years.”
Jeff Richards nearly signed an early LOI before being advised to wait
“And we actually received an LOI that we didn't sign immediately. And we were thinking about signing it when we talked to this buyer and it was close to our asking price.”
Jeff Richards retained 15 percent equity in Wolf Republic post-acquisition
“His offer included a percentage of equity that we would retain a small percentage, 15%. And we ended up going with that because we number one believed in the future of the brand with this new buyer and where he was going to take it.”