The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Scott: Seller response times under 10 minutes prevent deals from dying
“I know that time kills more deals than anything else. So I was quick to always respond within five to 10 minutes, no matter what I was doing.”
Jason Allen Scott Jul 18, 2023 ▶ 16:07 Startup Acquisition Stories with Jason Allan Scott, Founder of A Podcast Company
Insight
Scott: De-risk acquisitions and boost close rates with founder transition periods
“Realize that if you can de-risk your sale, you will have a better chance of selling. That's massive. If you can say things like I'll stay on for a period, I'm happy to do certain KPIs.”
Jason Allen Scott Jul 18, 2023 ▶ 30:48 Startup Acquisition Stories with Jason Allan Scott, Founder of A Podcast Company
Assertion Not checkable as stated
Scott: Podcast audience drove 55,000 direct sales of his first book
“I sold 55,000 copies of my first book, thanks to the podcast, just through my audience.”
Jason Allen Scott Jul 18, 2023 ▶ 6:48 Startup Acquisition Stories with Jason Allan Scott, Founder of A Podcast Company
Assertion Not publicly verifiable
Scott: Leveraged podcast audience to raise $2.1M via crowdfunding
“I built a podcast that used the audience to raise money on a crowdfunding campaign, and we raised 2.1 million US dollars.”
Jason Allen Scott Jul 18, 2023 ▶ 6:53 Startup Acquisition Stories with Jason Allan Scott, Founder of A Podcast Company
Disclosure
Scott: A Podcast Company offered performance guarantees to B2B clients
“We only do that for businesses and we handpick all our clients or they will soon handpick all their clients. So that's also part of the sort of magic sauce is the fact that we don't take everyone. Everyone has to go through an application process and an interv…”
Jason Allen Scott Jul 18, 2023 ▶ 8:23 Startup Acquisition Stories with Jason Allan Scott, Founder of A Podcast Company
Assertion Not checkable as stated
Scott: Agency 10x'd pricing in three years with zero ad spend
“I tenxed my price from the first year to the third year. I had product market fit, and we'd never paid for an advert. We still haven't, or they haven't. An advert, a piece of marketing, nothing. We've got like, 16 backlinks to the website.”
Jason Allen Scott Jul 18, 2023 ▶ 10:58 Startup Acquisition Stories with Jason Allan Scott, Founder of A Podcast Company
Disclosure
Scott: Listed A Podcast Company at a 0.8x revenue multiple
“Now, part of that may be because I only did a 0.8 X valuation on revenue.”
Jason Allen Scott Jul 18, 2023 ▶ 14:16 Startup Acquisition Stories with Jason Allan Scott, Founder of A Podcast Company
Assertion Not checkable as stated
Scott: Agency lost only two clients annually prior to acquisition
“I did. I could show that I only lost two clients a year for the last three years.”
Jason Allen Scott Jul 18, 2023 ▶ 14:47 Startup Acquisition Stories with Jason Allan Scott, Founder of A Podcast Company
Assertion Not checkable as stated
Scott: A Podcast Company operated at a 78% profit margin
“And our profit margin is 78%.”
Jason Allen Scott Jul 18, 2023 ▶ 15:02 Startup Acquisition Stories with Jason Allan Scott, Founder of A Podcast Company
Assertion Not checkable as stated
Scott: A Podcast Company received 16 acquisition inquiries
“I do, actually, 16, because my birthday is April 16th, for those that want to say 16. Exactly. 16 inquiries.”
Jason Allen Scott Jul 18, 2023 ▶ 18:38 Startup Acquisition Stories with Jason Allan Scott, Founder of A Podcast Company
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