Bardet got Clearly's first 100 users by cold emailing Indie Hackers members
Guillaume Bardet · Startup Acquisition Stories with Guillaume Bardet, CMO of Testimonial.to · May 3, 2023 · at 4:09
Guillaume Bardet discusses the early user acquisition strategy for his Chrome extension Clearly before selling the company on Acquire.com.
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“What I first did is I went on like places like indie hackers, and I'm not sure if they do that at the time today, but at the times they would give you the email of the user when you'll go over their profile. So I'll try to find relevant people that were kind and helping others. And so I pretty much called email them, you know, and so that's how we got the first, you know, like 100 users that then helped us out with the launch.”
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