Ginan: Optimizing sales funnels is pointless if users don't use the free app
Nico Ginan · Startup Acquisition Stories Ep #112 | Making $250,000 on His Second Sale on Acquire.com · Sep 19, 2024 · at 5:39
TalkNotes creator Nico Ginan explains why usage validation must precede sales optimization when launching a software product.
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“Do people actually use the app? Because if they don't use the app, then it's pointless to try to optimize for Like sales and stuff like that to make a nice funnel if they just don't even use the free app.”
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