Lillicrap: Web3's Hardest UX Hurdle Is Educating Users on Seed Phrases
Sam Lillicraft · Startup Acquisition Stories with Sam Lillicrap, Founder of Alignr · Jan 24, 2023 · at 9:49
Sam Lillicrap, founder of design agency Transcend Studios, explains the biggest user experience challenges in decentralized products.
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“Honestly, the hardest problem is, is getting people to understand like what cryptography is and why you have these kind of like, you know, these seed words, which are effectively you, let's say your password for your keys. Getting them to really understand why they need to do this stuff is difficult, and then the fact that they now have, like, self-custody of their assets places more kind of pressure, let's say, on the end user to make sure that they're keeping everything safe themselves, and so, yeah, making that experience easier and more understandable is, is probably one of the key things that needs to happen at the moment, I think.”
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