Naroda: Software engineering is becoming commoditized
Jatin Naroda · The Listing Fix That Led Utilize to a Successful Exit · Apr 7, 2026 · at 18:03
Following the acquisition of his startup Utilize, co-founder Jatin Naroda discusses his future plans and why he wants to pivot from software to hard tech.
0:00 / 0:08exact quote · 8.9s
720p mp4 · rendered on demand · StarZero watermark
“I'm very interested in biology in general, like very interested in some aspects that are hard tech because I've seen software engineering kind of becoming commoditized.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jatin Naroda
Naroda: AI enables infinite customization of software via prompts
“I think it makes more sense today in the world of AI when, you know, you can infinitely customize the software through prompts.”
Naroda: Product Hunt provides less sales impact nowadays, mainly offering visibility
“Product Hunt helped a little bit. At least it helps less with sales nowadays and just with a little bit of visibility.”
Naroda: Software acquisition pricing is driven by buyer perception of AI replicability
“And I think a lot of buying and selling from what I understood happens based on perception. So if I think I can build this whole product, which might not be true in reality at all, just by white coding, I might not be willing to put money behind it. So it is t…”
Naroda: Price startups slightly below expectations to boost buyer bids
“When you list, list with as much information as you can have a price that is good to attract buyers. So it might be lower than the price that you were imagining, but just a tiny fraction below it so that you can attract more bids.”
Naroda: Notion Apps founders chose to sell due to six-year burnout
“Mostly for Samir and I, we have been on this journey for six years. So Notion Apps wasn't our first product. It was utilized at App, then it's Notion Apps. And then we thought the business, one, we were both exhausted, we were continuously building and we were…”