Assertion certainty 4/5 debate potential 1/5

Hennion: Microfinance blog acquisition included 300,000 email addresses

Harry Hennion · Startup Acquisition Stories with Harry Henien, Serial Entrepreneur · Oct 18, 2022 · at 17:24

Serial entrepreneur Harry Hennion explains how he acquires media and software assets as top-of-funnel lead generation funnels for his core wealth management businesses.

0:00 / 0:12exact quote · 12.4s
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“Like, the microfinance blog came with 300,000 emails of, you know, all kinds of information, which gives us kind of like, you know, an opportunity to understand”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Disclosure
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Harry Hennion Oct 18, 2022 ▶ 2:16 Startup Acquisition Stories with Harry Henien, Serial Entrepreneur
Insight
Hennion: Micro-SaaS buyers must verify paying customers versus total users
“Because sometimes, like, they'll say, you know, I have between this number of customers and this, but how many are paying? So we kind of, like, go through that together during our chat.”
Harry Hennion Oct 18, 2022 ▶ 5:54 Startup Acquisition Stories with Harry Henien, Serial Entrepreneur
Assertion Not checkable as stated
Hennion: Micro-SaaS acquisition handover required a four-hour Zoom session
“Given, like, I'm not a technical guy, to be honest, like, with this one, it was rather unique because the guy was you know, hand-holding me during the whole, like, process. We went on Zoom. And it took about four hours”
Harry Hennion Oct 18, 2022 ▶ 6:27 Startup Acquisition Stories with Harry Henien, Serial Entrepreneur
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