Arun: Lowering prices drives mass-market startup scale in India
Naveen Arun · Why is lifestyle the next big thing? | Startup Stories Uncut | Episode 1 · Oct 9, 2025 · at 40:28
Naveen Arun discusses the dynamics of scaling startup products in the Indian market.
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“India is a price conscious market, you know, anything to do with price, lowering the price and getting, there's a lot of scale. So whoever has got those mass market apps or, you know, products or services, definitely scaled.”
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