Calderon landed initial agency clients trading free work for case studies
Jordan Calderon · From Free Work to a Buyer-Ready Agency Exit · Jul 14, 2026 · at 6:20
Jordan Calderon, founder of performance marketing agency StratDev, explains how he built initial credibility with business owners after being dismissed due to his young age.
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“What I did is I went to business owners, and instead of saying, hey, pay me to go work for you, hey, I'll work for you for free, as long as you do two things. One, write me a video testimonial, and two, we're allowed to use all your work as a case study. And so with that, we worked at three different businesses.”
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