Lobo: A true community requires peer-to-peer interaction without the influencer
Lloyd Lobo · Startup Acquisition Stories with Lloyed Lobo - Founder of Boast.ai and Traction · Jul 12, 2022 · at 5:36
Lloyd Lobo, co-founder of Boast.ai and Traction, explains the difference between building an audience versus building an engaged community to Andrew Gazdecki.
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“Audience is different than a community. Insta influencers, they're all audiences. People have newsletters, they're audiences. That's great. The community is where members or people the audience interacts with one another without the sort of influence, key influencer involved, right? So like, I think audience to audience interaction is very important for community and that strengthens the community and that keeps them coming.”
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