Guilhermo Oenning explains to Andrew Gazdecki how Fider's open-source version drove organic SEO growth through footer backlinks.
Insight
Running four autopilot SaaS products simultaneously creates excessive mental overhead
“When I decided to sell the visa, I had four products running, and I think that's one of the main mistakes. I learned a lot, but running four products a lot, even though this was on autopilot, one of the other ones was also kind of autopilot-ish, but two of the…”
Disclosure
Fider reached $1,000 MRR on autopilot after transitioning from free to paid
“So, I think I got to, like, around thousand MRR. From that going from free to paid, which is not a lot, but at the same time, from someone who is not getting anything on this site, brother, to getting a thousand dollars from, was paying my mortgage, basically,…”
Assertion Not checkable as stated
Fider reached an agreed sale on Acquire.com in just two weeks
“And I think I have noticed here that it took like two weeks to go from publishing on Acquire to Sale Agreed.”
Insight
Providing upfront Stripe screenshots filters repetitive buyer questions during acquisition
“I took screenshots of most of the tools, like the revenue, MRR, churn, everything that they could find on, on our Stripe, just posted on, on the account, on Acquire. And I think that, that made the process a lot more because whenever someone reached out, they …”
Disclosure
Oenning: Fider's initial hosted version cost $5 per month to run
“It cost me like five dollars per month to run it. I just want to get users and get feedback from that. So that's why I made it free.”
Disclosure
Oenning acquired Fider's first users by sharing the open-source project on Reddit
“So I think the first few came from Reddit. I was building this. I shared it on a few Reddit communities, and because it was an open source product, I wasn't really monetizing it because it was kind of easy to get a little bit of traction in the beginning.”