Serial founder Faze Imran outlines his framework for building a $1M business versus high-risk tech startups.
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“If you're trying to make a million bucks a year, do not start a startup. It's a very bad idea. It's going to take a lot longer and be very harder. You just start a service business, do something that other businesses need.”
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More from Faze Imran
AssertionNot checkable as stated
Imran: One bootstrapped exit netted him more than all venture exits combined.
“I have made more on my bootstrap exits. Like any, a single one of my bootstrap exits has made more than probably all of my venture backed exits. In terms of what went into my pocket, right?”
Faze ImranJul 2, 2026▶ 13:306 Exits by 24: The Demand-First Startup Sale
Insight
Imran: AI allows B2B customers to build solutions cheaper than software vendors.
“With AI, B to B now, they can see a problem and they can build a solution sometimes faster than you can, you know, deliver it or for cheaper than you can deliver it.”
Faze ImranJul 2, 2026▶ 17:226 Exits by 24: The Demand-First Startup Sale
AssertionNot checkable as stated
Imran: InTemp Post reached $120,000 ARR in six weeks before acquisition.
“We took it to 120,000 in recurring revenue in six weeks, signed up people like HubSpot, Hostog, and after a couple months of operating it, we sold it on acquire.com.”
Faze ImranJul 2, 2026▶ 9:476 Exits by 24: The Demand-First Startup Sale
Insight
Imran: Meta ads for B2B target decision-makers with less competition than LinkedIn.
“Which a lot of people will get on LinkedIn to try to run ads for B to B. But they don't realize the entire, all the same people are on Facebook, and it's less competitive to get those people on Meta than it is on LinkedIn.”
Faze ImranJul 2, 2026▶ 12:086 Exits by 24: The Demand-First Startup Sale
Insight
Imran: Bootstrapped exits do not prove a founder can return investor capital.
“When you have these bootstrapped exits, You've done well for yourself, but you haven't shown investors you can return their money. So it was really, it took us a while to raise some money.”
Faze ImranJul 2, 2026▶ 5:016 Exits by 24: The Demand-First Startup Sale
Disclosure
Imran: Never build a product before successfully cracking distribution.
“So I don't build the product until we can crack distribution.”
Faze ImranJul 2, 2026▶ 11:296 Exits by 24: The Demand-First Startup Sale
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