Acosta argues software churn stems from user confusion, not product failure
Lara Acosta · How My App Hit $60K/Month in 2 Months · Jan 11, 2026 · at 13:38
Lara Acosta, co-founder of Clio (Kleo), explains why white-glove onboarding and customer support prevent SaaS churn.
0:00 / 0:06exact quote · 6.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Because the reason why most people stop using software is because they don't understand it. It's not because it doesn't work.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Lara Acosta
Lara Acosta's SaaS Clio hit $60K MRR in under two months
“We literally launched it in October of 20, 25, and we've gone from zero to 60,000 dollars a month in less than two months.”
Acosta names LinkedIn the best monetization platform due to low competition
“If you want to make money, LinkedIn is your best shot. Twitter is cool, Instagram is cool, but LinkedIn is so much better. There's just not, no competition at all.”
Acosta used info-product tactics like FOMO and waitlists to launch Clio
“I took the marketing concepts from that business and understood the idea of FOMO, building waitlists, using emails and webinars, and we took it to SaaS.”
Acosta claims clients hit up to $70K using the Clio playbook
“Our customers and my clients have been able to hit 50 K, 60 K, and 70 K following the exact same playback.”
Acosta credits email nurturing, not viral content, for Clio's $60K MRR
“So the emails that I was showing were literally the reason why we were able to get to 30 KMR and then 60 KMR. It wasn't just viral content. It was emails.”
Acosta says a single LinkedIn Live drove $30K in four days
“For launch number one, we just did one LinkedIn live, which is literally on LinkedIn. You're going live like you would on Instagram or X. You tell people that you're gonna do it, you create a simple post about it, just highlighting what it is going to be about…”