Swim University

“What that tells me is it doesn't matter how good your video is. It just matters that the content is good.”

“And we all Get paid the same so that nobody feels superior over. I don't feel like a boss. No one feels like a boss. I don't, you know, need to make more than everybody else just because I own the company.”

“As far as what I would tell other people to do, think about lifestyle over business. I don't think about money as the outcome, because like, There's a million things I could have done to make way more money than I'm making now. And that would have been like, o…”

“So we hit a million last year in the business”

“I took that off and focused a hundred percent on affiliate marketing for many, many years. In fact, that was the only way I made money, probably up until I started to develop products.”

“We use ChatGPT as a business partner. I talk to it like a human and ask it questions to help make decisions on things that I don't think about. It's really good at that.”

“Then we have courses where we make a bulk of our money. So we sell three different courses for pools, one course for hot tub.”

“I can't do an hour-long podcast where we're just riffing and bullshitting about pool care because it's fun to listen to. Like, no one's gonna listen. So I have to be short. I have to be punchy. I have to be entertaining because I gotta keep your attention.”

“I always want to, like, get really aggressive with it, and every time I do, I end up, like, burning myself out, and then having to, like, basically go, okay, this business just needs what it needs, and it does what it does”

“I made 20,000 dollars that year on the site, and I used the rest of that time to do website design to kind of supplement it. The next year I made 40,000 dollars, and then I was like, I have a real business, and then from there it just kept going up.”