Rootd

“I'd say in the first year we reached around 10,000 downloads. It wasn't until year two or so that we reached a 100,000 downloads. And I remember after that, I guess we just knew that there was a real demand for it and kept going. And I hit a million downloads,…”

“The first prototype of rooted was essentially the panic attack button that would walk you through a panic attack. And that actually hasn't changed a ton over the years because it's really the core of rooted. It's the aha moment that really resonates with users…”

“Revenue was there. It could sustain me comfortably for over a year.”

“Doing a release frequently shows that you continue to work on the app. I do one once every week.”

“We've also realized that based on usage that we're able to now take a panic attack and users are feeling better from the panic attack within under two minutes.”

“So we were in cosmopolitan. We've been in woman's health. We were even in time magazine, which was the big one. All of that really happened from these organic Cold emails.”